Proof of insert included in 'Family Circle' April 1969 issue. Includes recipes for: Liver in Batter; Tomato and Vegetable Noodles; Lentil Sauce; Fruit...

Proof of insert included in 'Family Circle' June 1969 issue. Includes recipes for: Smoked Haddock Mayonnaise; Bacon Casserole with Onions and...

Proof of insert included in 'Family Circle' July 1969 issue. Includes recipes for: Hors D'Oeuvres; Liver and Bacon with Savory Tomato Rice; Pineapple...

Proof of insert included in 'Family Circle' August 1969 issue. Includes recipes for: Lobster Soup; Swiss Veal; Apricot Tart. Reverse is titled "In...

Proof of insert included in 'Family Circle' September 1969 issue. Includes recipes for: Tomato Cocktail; Savoury Horns; Mushroom & Bacon Flans; Fish...

Proof of insert included in 'Family Circle' October 1969 issue. Includes recipes for: Harvest Platter; Savoury Spaghetti Rings; Apple and Blackberry...

Proof of insert included in 'Family Circle' November 1969 issue. Includes recipes for: Carrot Soup; Stuffed Potatoes and Onions; Sauce; Date and...

Proof of insert included in 'Family Circle' December 1969 issue. Includes "Hogmanay Party" recipes for: Finnan Haddock Loaf; Scotch Pies; Forfar...

Proof of insert included in 'Family Circle' January 1970 issue. Includes recipes for: Butter Beans and Sausage; Sea Pie; Mincemeat Rolls; Lemon Yogurt...

Proof of insert included in 'Family Circle' April 1970 issue. Describes the history and quality standards of Sainsbury's own label products. Includes...

Proof of insert included in 'Family Circle' July 1970 issue. Promotes Sainsbury's own label non-food products.

Proof of insert included in 'Family Circle' October 1970 issue. Includes recipes for: Tomato and Bacon Soup; Pork Iraq; Jacket Potatoes; Vegetable...

Proof of insert included in 'Family Circle' November 1970 issue. Includes recipe for Chicken Nova. Reverse is titled "Thinking Small at Sainsbury's"...

Proof of insert included in 'Family Circle' December 1970 issue. Includes recipes for: Haddock Scallops; Christmas Gammon and Mustard Sauce; Melon...

Proof of insert included in 'Family Circle' January 1971 issue. Includes recipes for: Cheese Soufflé; Noisettes of Lamb; Orange and Treacle Tart....

Proof of insert included in 'Family Circle' March 1971 issue. Includes recipes for: Courgettes and Almonds; Pot Roast Brisket of Beef in Beer; Apple...

Proof of insert included in 'Family Circle' April 1971 issue. Includes recipes for: Stuffed Eggs; Savoury Kidneys; Butterscotch Flan. Reverse is...

Proof of insert presumably included in 'Family Circle' May 1971 issue. Includes recipes for: Gazpacho Soup; Barbecued Spare Ribs; Kebabs; Sweetcorn...

Proof of insert presumably included in 'Family Circle' June 1971 issue. Includes recipes for: Ham Cornets; Frankfurter Salad; Herrings and Almonds;...

Proof of insert included in 'Family Circle' July 1971 issue. Includes recipes for: Cucumber Soup; Stuffed Oranges; Meat Loaf; Picnic Puffs; Green Bean...

Proof of insert included in 'Family Circle' August 1971 issue. Includes recipes for: Orange Fruit Juice; Country Style Rabbit; Courgette Fritters;...

Proof of insert included in 'Family Circle' September 1971 issue. Includes recipes for: Cucumber Boats; Liver Risotto; Jack Horner's Flan; Iced Mocha....

Proof of insert included in 'Family Circle' October 1971 issue. Includes recipes for: Open "Sandwitches"; Black Cap; Hallowe'en Cake;...

Proof of insert included in 'Family Circle' November 1971 issue. Includes recipes for: Kidney Soup; Clementine Plaice; Herbegg Potatoes; Logan Layer...

Proof of insert presumably included in 'Family Circle' Jan 1972 issue. Includes recipe for Casserole St. Clare. Reverse is titled "in store for you at...

Proof of insert included in 'Family Circle' February 1972 issue. Includes recipes for: Spinach Nests; Gooseberry Lamb; Harlequin Sherry Pudding....

Proof of insert included in 'Family Circle' March 1972 issue. Includes recipes for: Tuna Cups; Ham Purses; Tomato Sauce; Coffee Brittle Souffle....

Proof of insert included in 'Family Circle' April 1972 issue. Includes recipes for: Tomato Scones; Herb Scones; Party Pâté; Pears-in-a-Nest; Katies...

Proof of insert presumably included in 'Family Circle' May 1972 issue. Includes recipes for: Country Courgettes; Queen-of-an-Aubergine; Riza Peppers....

Proof of insert included in 'Family Circle' June 1972 issue. Includes recipes for: Mackerel Minutes; June Ham; redcurrant and apple sauce; Cornonion...

Proof of insert presumably included in 'Family Circle' August 1972 issue. Includes recipes for: Rabbit Pie; Broccoli with cream dip; Higher Sunbury...

Proof of insert included in 'Family Circle' September 1972 issue. Includes recipes for: Fruit Prelude; Fishermans Pie; Chouclares. Reverse is titled...

Proof of insert included in 'Family Circle' October 1972 issue. Includes recipes for: Tripe Casserole; Broken Hearts; Kidney Carnival; Lelant Loaf....

Proof of insert included in 'Family Circle' 1972 vol. 9 Special Issue. Promotes Sainsbury's Beers, Wines and Spirits Department.

Proof of insert included in 'Family Circle' November 1972 issue. Includes recipes for: Watercress Soup; Chicken with Barbecue Sauce; Shortbread Flan...

Photograph of Sainsbury's chairman Lord Sainsbury of Preston Candover (John Davan Sainsbury) with a display of various Sainsbury's products on a...

Includes prices for 'Assorted Biscuits', 'Sainsbury's all butter rich fruit Christmas Cake', 'Luxury all butter with brandy' Christmas cake,...

Leaflet for Sainsbury's Christmas English turkeys. Includes image of "Ready to Cook" carry home carton.

Produced to promote the "scan 'n' pack" scheme to improve checkout service (see 'JS Journal' May 2003, pp.8-9). Same design on both sides

Includes: Sainsbury's Bread Thin White Sliced; Sainsbury's Tuesday Fresh White Sliced Loaf; Sainsbury's Wednesday Fresh White Sliced Loaf; Sainsbury's...

Negative number 6155-13. Photographer: G. [Graham] Hitchcock. File number 214.

Includes: Sainsbury's Brown Bread Mix; Sainsbury's Strong White Bread Flour; Sainsbury's White Bread Mix. Image included in 'JS Journal' March 1978,...

Includes: Sainsbury's Wholemeal Bread Flour; Sainsbury's White Bread Mix. Breads may show what could be baked with these products, rather than breads...

Image included in 'JS Journal' March 1979, p.16

Includes: Sainsbury's Medium Sliced Stoneground Wholemeal Bread; Granary; Sainsbury's VitBe Sliced Wheatgerm Bread; Sainsbury's Granary Wholemeal...

Includes: Sainsbury's Granary Wholemeal Bread; Sainsbury's Medium Sliced Wheatmeal Bread; Sainsbury's Hovis; Sainsbury's Medium Sliced Stoneground...

Includes: Sainsbury's Granary Wholemeal Bread; Allinson Wholemeal Sliced Bread; Granary; VitBe HiBran Sliced Bread; Hovis Wholewheat Loaf; Sainsbury's...

Includes muffins, cookies and doughnuts. Image included in 'JS Journal' December 1991, p.30.

Includes: Sainsbury's 4 Brioche Buns with a Citrus Zest; Sainsbury's Brioche à la Tête; Sainsbury's 4 Brioche Buns. Image included in 'JS Journal'...

Includes: Sainsbury's American Style 24 Mini Ring Doughnuts; Sainsbury's American Style 4 Mini Fruited Muffins; Sainsbury's American Style 4 Mini...

Includes: Sainsbury's Heat & Serve 6 Garlic Bread Slices; Sainsbury's Heat & Serve 2 Garlic Baguettes; Sainsbury's Heat & Serve French Garlic...

Label stuck on original packaging reading "Test Only"; it is unclear what this refers to

Negative number W. 33. Photographer: [Dennis] T. Waller. Designer: Peter Dixon.

Shows redesigned environmentally friendlier packaging on left. Image included in 'JS Journal' January-February 1995, p.15.

Negative number W 28. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].

Image included in 'JS Journal' May 1994, p.28

Image by Argyle Photography

There is a retouched duplicate of this image in the duplicates section

Metric pack.

Metric packs.

Metric packs.

There is a retouched duplicate of this image in the duplicates section

There is a retouched duplicate of this image in the duplicates section

Labelled "Colour incorrect. Informed Chiltonian will correct next print, 20/2/76"

Labelled by Sainsbury's Design Studio as approved, signed by K. Brackenborough, Packaging Processing, dated 7/8/78.

Labelled 'Dark Tolerance'.

Labelled "Approved out-turn 9/12/71"

Printed by Robinsons, Bristol.

Wrapper presumably for Sainsbury's Chocolate Digestive (Sweetmeal) biscuits (item was found numbered with and included in the catalogue description...

Labelled by Sainsbury's Design Studio as approved, signed by K. Brackenborough, Packaging Processing, dated 28/6/79.

Labelled by Sainsbury's Design Studio Progressing and Services Department as approved, signed, dated 6/5/75.