Image included in 'JS Journal' July 1993, p.20

Label for a jar.

Includes: Sainsbury's Luxury Country Fruits with Cassis; Sainsbury's Luxury Tropical Fruits with Rum & Coconut Liqueur; Sainsbury's Luxury Black...

Product described as "Instant Spray Dried Skimmed Milk with Vegetable Fat".

Label for a jar. One copy labelled on back "Out-turn agreed (only amend bases to based) 3/11/89 [signature illegible]". This refers to a spelling...

Label for a jar.

Label for a jar. One copy labelled "Agreed on press 10/10/89".

Label for a jar.

Tin for unknown Sainsbury's product. Cylindrical metal tin with lift-off lid. The lid is stamped with the inscription, 'Sainsbury's'. The tin may...

Labelled "Job bag, 18/7/67". Other copies labelled "Job bag, Oct 1966, 0615[?] Material" and "Out turn 13/10/70"

Includes: Sainsbury's Microwave Snack Soups Smoked Sausage, Lentil and Bean; Sainsbury's Microwave Snack Soups Tuna & Pepper; Sainsbury's Microwave...

Label for a jar.

Stamped on front by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 14/4/74

Includes: Sainsbury's Pitted Green Olives; Sainsbury's Green Olives Stuffed with Pimento; Sainsbury's Green Olives with Stones. Image included in 'JS...

Product described as "Instant Spray Dried Skimmed Milk with Vegetable Fat". Includes five milk bottles to show that one bottle of Easy Pints makes...

Product described as "Instant Spray Dried Skimmed Milk with Vegetable Fat".

Includes Sainsbury's Blended Pure Honey, Sainsbury's Table Salt and Sainsbury's Floor & Wall Cleaner. Larger print of image included in contact sheet...

Label for a jar.

Blank packaging for 4 cans or small bottles of unidentified drink.

Includes information about Sainsbury's packaging, unit pricing, sell by date, weight and price ticketing, shelf ticketing, fresh meat department...

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 2/2/73. "White should be clearer. Greens are stronger than last...

Two copies labelled on back "Colours wrong otherwise O.K., 30/5/72, GH[?]"

One copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 3/9/73

Labelled on back "Out turn samples approved 18.11.65, PF + AH"

Labelled on back "OK. RJD[?]. 28/9/70

Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 5/3/79, with "Proof" written above

Mounted on sheet of cardboard (now detached) stamped by Publicity Dept., signed as approved by K. Brackenborough and dated 21/9/78

One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 4/10/8[?]. Other copies labelled "Letter[?]...

Includes recipe for Chocolate Sandwich. Labelled on back "Approved - Light brown running too dark, 13/3/78".

Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 21/6/79. "OK proof - approved, subject to 'sparkling'...

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 12/6/73

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 7/6/73

One copy labelled on back "Lemon Squash, Saccharin & sugar added, (1/8) Coffee diameter[?]"

Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 14/2/78

One copy labelled on back "Out turn 24/9/69"

It is unclear how this item was used.

Labelled on flap with a tick and "KB [Keith Brackenborough], 28/7/71"

Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 4/10/79. On another copy the word "For" is annotated...

Another copy has Pantone 485C colour sample stuck to front

Also has drinking straw. Product is made with a blend of orange, pineapple, apricot, passion fruit, apple, lemon, lime, guava, banana and mango...

Includes "Healthy Balance" logo.

Includes box for Sainsbury's ceylon blend tea.

Features a price label for 34p attached to the item.

Includes box for Sainsbury's teas of the world assam loose leaf tea.

Negative number W272. Photographer: [Dennis] T[revor] Waller. Designer: PJD [Peter Dixon] and J[ohn] Hill.

Photograph by "A-V" [possibly Sainsbury's Audio-Visual department?].

Photograph by "A-V" [possibly Sainsbury's Audio-Visual department?].

A similar photograph appeared in 'JS Journal' March 1984 page 10. 'JS Journal' promoted the product: "Has the winter made you weary, the snow made you...

Photograph probably taken in the late 1960s to 1970s of older tea packaging for Sainsbury's Tea, Sainsbury's Brown Label Tea, and Sainsbury's Green...

Image showing: Sainsbury's High Grown Ceylon Tea Broken Orange Pekoe; Sainsbury's China and Darjeeling Tea; Sainsbury's Darjeeling Tea Flowery Orange...

Image showing: Sainsbury's Lapsong Souchong Tea; Sainsbury's Keemun Tea; Sainsbury's Earl Grey Tea; Sainsbury's Jasmine Tea; Sainsbury's Darjeeling...

Negative number 1462-2. Photographer: Graham Hitchcock. Designer: P.J.D. [Peter Dixon]. File number 119.

Negative number W188. Photographer: [Dennis] T[revor] Waller. Designer: Peter Dixon.

Image showing Monastère - naturally carbonated natural spring water from the Ardennes.

Image showing Monastère - naturally carbonated natural spring water from the Ardennes.

Labelled "1st production - out-turn, 29/4/71, Approved [signature illegible]"

One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 27/7/79

Labelled on back "Colour Approved, 2nd proof, 17/11/71 KB [Keith Brackenborough]"

Includes recipe for Lentil Soup.

Includes recipes for Baked [Rice] Pudding and Boiled Flaked Rice.

A piece of card has been inserted to make the empty packaging easier to read.

Negative number W 28. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].

Negative number 1370-2. Photographer: G. [Graham] Hitchcock. Designers: P.J.D. [Peter Dixon], M. Cheveralls[?], Sid Day. File number 104.

Labelled on back at a later date "Sunrise design: 1971-1977, This design: 1977-88, Latest design: 1988-?". Image by Bill Mackenzie.

Image included in 'JS Journal' August 1983, p.12.

Negative number W 161. Photographer: [Dennis] T. Waller. Designer: Peter Dixon. File number 16 [crossed out].

Image included in 'JS Journal' December 1981, p.9

Includes: Sainsbury's Rice; Sainsbury's Long Grain Rice; Sainsbury's Ground Rice; Sainsbury's Flaked Rice. Negative number W 5. Photographer: Trevor...

Image included in 'JS Journal' March 1980, p.5

Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 26/10/72[?]

Includes "1/1" sticker, possibly price in pre-decimal currency.

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 10/1/73

Labelled on back "Proof, 10/9/70 %[?]"

Stamped on back "Field Sons & Co. Ltd., Quality control: 19/7/72, Customer: H.J. Green & Co. Ltd., Job no.: 367/72"

Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 13/6/73

Stamped on back "Quality Control" and initialled "SM", and by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 6/9/82....

Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 10/5/84. "Britannia" written alongside

Labelled on back "Britannia"

One copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 13/8/73

Stamped on back "Please return this proof, initialled, to Reed Cartons - Newcastle"

Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 22/6/82. Another copy labelled on back "Britannia"

Another copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 2 Aug 1973

Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 9/7/73

Other copies labelled "Job bag 19/3/69" and stamped "Quality Control", with illegible signature.

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 5 Jan 1973. "Blue darker than required" written above

One copy labelled on back "OK, [signed] P. Pharrell[?]"

Another copy labelled on back "Approved - but running stronger than past printing, [signed] K. Brackenborough, 27/6/74

One copy stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 13/3/75

Labelled on back "Background colour should be deeper - as sample"Groceries

Labelled on back "Specimen sent to us." and "Moorhouses". Other copies labelled "This green 21.6.65", "This O.K. 2.7.65", "8-12-65, To match this...

Labelled on back "Out-turn, 16/9/69"

Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 4/12/73[?]

Labelled 'Hungarian Produce'.

Price annotated "Print red"

Labelled 'Hungarian Produce'. Stamped on back "Proof 24 May 1972, Jas. Broadley Ltd., For Printing/Colour, Material/Size." Another copy labelled on...

Labelled 'Hungarian Produce'. Three copies stamped on back "Proof 24 May 1972, Jas. Broadley Ltd., For Printing/Colour, Material/Size."

Very similar to SA/PKC/PRO/1/14/2/4/33/3, but dimensions smaller by a few millimetres. Both copies stamped on back by Publicity Dept., signed as...