Material relating to pricing
[c. 1970s-1990s]Includes literature designed for staff relating to: reading of bar codes; introduction of data capture equipment; introduction of SABRE [SAles Based REplenishment] stock forecasting and ordering...
SA/BR/15/5
Barker card guidelines memorandum
15 May 1985'Revised Barker Card Guidelines' from Mr. M. I Samuel to members of the D.M.C.
SA/BRA/3/1/2/33
Book display stand
[c. 1980s]Two tier metal display unit with two plastic panels one of which holds a red barker card which reads 'All these Sainsbury's books only 99p EACH'.
SA/BRA/4/1/4/9
"Free Penguin" barker card (shelf edge label)
[1990s]Advertises free Penguin biscuit with the purchase of a cafetiere of coffee in Coffee Shop.
SA/BRA/5/6/4/2
"Fried Fillet of Cod, Chips & Peas, £2.95" sign
[1990s]Advertises fish and chips meal at Coffee Shop and Restaurant. The sign also reads "Next Customer Please", suggesting it may have been used as an insert for a checkout divider.
SA/BRA/5/6/4/3
"Our delicious Ploughman's lunches now include New Ryvita Multi-grain Crispbread as one alternative to french bread" barker card (shelf edge label)
[1990s]Advertises Coffee Shop and Restaurant.
SA/BRA/5/6/4/4
"Breakfast £1.50, Brunch £2.45" barker card (shelf edge label)
[1990s]Advertises Coffee Shop and Restaurant.
SA/BRA/5/6/4/6
"A Free Cup of Tea or Coffee with any purchase of a Filled Jacket Potato" barker card (shelf edge label)
[1990s]Advertises Coffee Shop.
SA/BRA/5/6/4/7
"Special Offer: A Danish Pastry with a regular cup of filter coffee, 99p, Save 24p" sign
[1990s]Advertises Coffee Shop.
SA/BRA/5/6/4/8
Barker cards for food sampling
[1998-2000]11 barker cards giving information on food sampling to customers.
SA/BRA/5/7/2/3
Fax machine barker card
[1995]Barker card explaining how to use the fax machine and charges.
SA/BRA/5/7/2/8
Gift wrapping service barker card
[1995]Barker card offering gift wrapping service.
SA/BRA/5/7/2/9
Customer assistance notice
[1995]Barker card offering assistance if anything the customer requires cannot be found.
SA/BRA/5/7/2/10
Charitable giving material
1974-[c. 2000]Includes seven copies of 'Fresh ideas in the community'; a booklet giving details of Sainsbury's community affairs programme and three copies of a staff information pack about Sainsbury's and The...
SA/CR/CH/1/1
Material relating to T.V. advertisement featuring Catherine Zeta-Jones
1992Pack containing material relating to the T.V. advertisement featuring Catherine Zeta-Jones for the "Everyone's Favourite Ingredient" campaign: 2 photo story boards; 1 barker card advertising American...
SA/MARK/ADV/1/1/3/3/1/27
Beverages and soft drinks (not BWS) point of sale advertising material
[Early 20th century-1990s]Comprises Point of Sale advertising material for beverages and soft drinks; examples featured include barker cards, showcards, shelf labels, and posters. Products advertised include: Coffee...
SA/MARK/ADV/2/1/1
Beers, wines, spirits and cigarettes point of sale advertising material
[1970s-2000s]Comprises Point of Sale advertising material for beers, wines, spirits and cigarettes; examples featured include shelf labels, barker cards, posters, and banners (displayed...
SA/MARK/ADV/2/1/2
Biscuits, crackers and crispbreads point of sale advertising material
1960s-1990sComprises Point of Sale advertising material for biscuits; examples featured include barker cards, showcards, shelf labels, and posters. Products advertised include: Biscuits: Sainsbury's Assorted...
SA/MARK/ADV/2/1/3
"Sainsbury's Assorted Biscuits, £2.69" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/3/29
Canned goods point of sale advertising material
1960s-1990sComprises Point of Sale advertising material for cans (including vegetables); examples featured include barker cards, showcards, shelf labels, and posters. Advertisements frequently refer to special...
SA/MARK/ADV/2/1/4