Sainsbury's Precise packaging design
1999Includes design brief for Sainsbury's precise.
SA/PKC/PRO/1/13/1/13
Sainsbury's Raisin wheats packaging design
1980s-1990sIncludes designs of packaging for Sainsbury's raisin wheats.
SA/PKC/PRO/1/13/1/16
Sainsbury's Breakfast bran packaging design
1980sIncludes designs and image of packaging for Sainsbury's breakfast bran.
SA/PKC/PRO/1/13/1/2
Cereal strategy and review documents
1999-20001 ring bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's Brand, sales review including share performance by...
SA/PKC/PAC/1/8
Sainsbury's Muesli packaging design
1983-1984Includes design brief, mock up and designs of packaging for Sainsbury's muesli.
SA/PKC/PRO/1/13/1/11
Sainsbury's Instant hot oat cereal packaging design
1960s-1970sIncludes design of packaging for Sainsbury's instant hot oat cereal.
SA/PKC/PRO/1/13/1/1
Sainsbury's Mini wheats packaging design
1970sIncludes designs of packaging for Sainsbury's mini wheats.
SA/PKC/PRO/1/13/1/10
Sainsbury's Bran flakes packaging design
1979Includes design studio forms and designs of packaging for Sainsbury's bran flakes.
SA/PKC/PRO/1/13/1/3
Sainsbury's Sultana bran packaging design
1982-1985Includes design brief, design studio form and designs of packaging for Sainsbury's sultana bran.
SA/PKC/PRO/1/13/1/8
Sainsbury's children's breakfast cereals packaging design
1999Includes design studio form for Sainsbury's children's breakfast cereals.
SA/PKC/PRO/1/13/1/12
Sainsbury's Corn Flakes (2oz, 6d) packaging
1967SA/PKC/PRO/1/13/2/1/12/1
Sainsbury's Instant Hot Oat Cereal (1 lb, 454 g) packaging
[1970s]SA/PKC/PRO/1/13/2/1/2/4
Sainsbury's Puffed Wheat (5½oz, 155g, 8p) packaging
16 Nov 1973SA/PKC/PRO/1/13/2/1/3/2
Image of Sainsbury's Corn Flakes (1lb 435g)
Jan 1973Negative number 1370-2. Photographer: G. [Graham] Hitchcock. Designers: P.J.D. [Peter Dixon], M. Cheveralls[?], Sid Day. File number 104.
SA/PKC/PRO/1/13/4/1/27/4
Image of Sainsbury's Corn Flakes (1lb 435g)
[c. 1973]Labelled on back at a later date "Sunrise design: 1971-1977, This design: 1977-88, Latest design: 1988-?". Image by Bill Mackenzie.
SA/PKC/PRO/1/13/4/1/27/5
Image of Sainsbury's Corn Flakes (500 gram)
[c. 1993]SA/PKC/PRO/1/13/4/1/27/8
Image of Sainsbury's Crunchy Oat Cereal with Bran and Apple
[c. Aug 1983]Image included in 'JS Journal' August 1983, p.12.
SA/PKC/PRO/1/13/4/1/28/2
Image of Sainsbury's Wheat Flakes (8oz)
1967Negative number W 161. Photographer: [Dennis] T. Waller. Designer: Peter Dixon. File number 16 [crossed out].
SA/PKC/PRO/1/13/4/1/46/1
Image of Sainsbury's Wholewheat Mini Flakes
[c. Dec 1981]Image included in 'JS Journal' December 1981, p.9
SA/PKC/PRO/1/13/4/1/48
Sainsbury's 6 Chocolate Chip & Nut Chewy & Crisp Cereal Bars box
1996SA/PKC/PRO/1/4/3/5