Merchandising guide page 19: image of breakfast cereals display
[c. 1980s]Includes porridge and muesli. This image was originally the first item on the nineteenth page of a merchandising guide.
SA/BRA/4/2/1/34
Merchandising guide page 19: image of breakfast cereals display
[c. 1980s]Includes bran and wheat bisks. This image was originally the second item on the nineteenth page of a merchandising guide.
SA/BRA/4/2/1/35
Merchandising guide page 29: image of marmalade and breakfast cereal display
[c. 1980s]This image was originally the first item on the twenty-ninth page of a merchandising guide.
SA/BRA/4/2/1/53
Photograph of mother and child selecting cereal from the cereal aisle in a Sainsbury's supermarket
c. 1970SA/BRA/5/11/3
"Sainsbury's August Meal of the Month" proof of 'Family Circle' magazine insert
[Aug 1969]Proof of insert included in 'Family Circle' August 1969 issue. Includes recipes for: Lobster Soup; Swiss Veal; Apricot Tart. Reverse is titled "In Store for You at Sainsbury's" and promotes...
SA/CPUB/FC/2/14
"Sainsbury's January Meal of the Month" proof of 'Family Circle' magazine insert
[Jan 1971]Proof of insert included in 'Family Circle' January 1971 issue. Includes recipes for: Cheese Soufflé; Noisettes of Lamb; Orange and Treacle Tart. Reverse is titled "in store for you at Sainsbury's"...
SA/CPUB/FC/2/29
"Sainsbury's October Meal of the Month" proof of 'Family Circle' magazine insert
[Oct 1972]Proof of insert included in 'Family Circle' October 1972 issue. Includes recipes for: Tripe Casserole; Broken Hearts; Kidney Carnival; Lelant Loaf. Reverse is titled "in store for you at Sainsbury's"...
SA/CPUB/FC/2/50
Design material for groceries: cereals, pasta, rice etc..
[c. 1980s]SA/DES/35/10
Artwork for cereal and bread (SA/PRO/2 & 12C)
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings of packaging.
SA/DES/54
"£3.68 off this Sainsburys basket" advertisement proof
[c. 1989]Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Honey Nut Cornflakes', 'Sainsbury's Topside of Beef', 'Sainsbury's Wholemeal Sliced Bread',...
SA/MARK/ADV/1/1/1/1/2/19/78
Proofs of newspaper advertisements, Nov 1979-Mar 1984
Nov 1979-Mar 1984Contains final proofs and photocopies of advertisements for press release. Themes include: Campaign slogan 'Good food costs less at Sainsbury's' promotions for specific products such as potatoes,...
SA/MARK/ADV/1/1/2/1/14
"Sainsbury's. For today's SuperShopper: You." newspaper advertisement, 1976
5 Oct 1976Newspaper advertisement from The Daily Express featuring the slogan "Sainsbury's. For today's SuperShopper: You." and a list of 'SuperSaves for SuperShoppers' available for that week on products such...
SA/MARK/ADV/1/1/2/5/1/5
"new Jordans organic Swiss style muesli" barker card (shelf edge label)
[c. 2000s]The label is vertically divided in two halves. The left side has an image of the Jordans label on a purple background, the right side has white lettering on a green background which reads 'new Jordans...
SA/MARK/ADV/2/1/5/25
"At Sainsbury's we take a very healthy interest..." leaflets
1982-19832 leaflets providing information about sensible eating, with colour photographs of Sainsbury's products. Products featured include: fresh fruit and vegetables, breakfast cereals, dairy products,...
SA/MARK/ADV/3/1/1/2/2
"Fresh ideas for breakfast" booklet
[1997-1999]Booklet promoting breakfast as "a healthy start" to the day, and featuring "Fresh Idea" serving suggestions and a variety of products. Products promoted include: Greek yogurt, honey, fresh fruit,...
SA/MARK/ADV/3/1/1/3/12
"Dinosaurs Everywhere" 'The Lost World: Jurassic Park' children's activity brochure
1997Children's activity brochure featuring special offers on products found in Sainsbury's stores, games to play, dinosaur facts and posters. Products promoted include: special "The Lost World: Jurassic...
SA/MARK/ADV/3/1/1/3/13
"New! at Sainsbury's" booklet
1994Booklet introducing customers to the latest new products available at Sainsbury's. Features money off coupons and an advertisement for Sainsbury's Group Gift Vouchers. Booklet was available to...
SA/MARK/ADV/3/1/2/3/4
"The Sainsbury's Guide to New in Store" booklet
1996Booklet introducing new products in store. Features a recipe for Warm Chicken Liver Salad and money-off vouchers for Sainsbury's Premium Pasta Sauces, Sainsbury's Creme Fruit Desserts and Sainsbury's...
SA/MARK/ADV/3/1/2/3/6
"Sainsbury's svensational savings" leaflet
15 May 2002"Sainsbury's svensational savings" 4-page leaflet promoting products on special offer during Sainsbury's World Cup 2002 promotion. Features the copy "Kick off The World Cup with Sainsbury's...
SA/MARK/ADV/3/1/3/4/1
"Sainsbury's Svensational savings" leaflet
12 Jun 2002"Sainsbury's Svensational savings" 4-page leaflet promoting products on special offer during Sainsbury's World Cup 2002 promotion and featuring the copy "big cheers for big savings". The...
SA/MARK/ADV/3/1/3/4/2