'Sainsbury's: Making life taste better' advertising banner
[c. 2000]Orange banner printed with 'Sainsbury's' in white lettering and 'Making life taste better' in blue.
SA/BL/1/1
"Sainsbury's Making Life Taste Better" press information pack, Jun 1999
Jun 1999Pack containing information about the new Sainsbury's branding introduced in 1999. The folder (featuring logo, "Making life taste better" slogan, and cut oranges design) contains: 7 colour slides...
SA/PR/2/1/34/31
Brand Plan roadshow 1999 photographs
Jun 199921 colour photographs and 6 pages of colour positives, of various venues during the brand plan roadshow, with various themes such as One Company One Agenda, Leadership through Team Work, Prepared...
SA/CO/12/13/15
Texas Homecare material
[c. 1990-1995]Includes a press release from Sainsbury's announcing that fewer Texas Homecare stores were closing than had been previously thought, 15 May 1995, and a report on the City of London's response to...
SA/SUB/TEX/3
Product Development from a Design viewpoint speech
1980sTranscript of speech of product development from a design viewpoint.
SA/PKC/PAC/1/3
The Design Policy of J. Sainsbury Plc
1980sThe Design Policy of J. Sainsbury Plc by Peter J. Dixon (Chief Designer, Sainsbury's Design Studio).
SA/PKC/PAC/1/1
Sainsbury logo
1980-2001Includes: examples of the Sainsbury's logo.
SA/LE/1/2
Graphic design literature
[1980-2001]Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's...
SA/DES/2
Carrier Bag Study
1978Carrier bag study looking at customer preference, design, costs, material and comparisons with competitors.
SA/PKC/PAC/1/4
Drawings for SavaCentre's symbol and logotype
1976-1979Includes a JS Journal [Sainsbury's staff magazine] article from July 1976 about the reasons behind the design of Savacentre's symbol and logotype. The symbol and logotype were designed by a design...
SA/SUB/SBHS/GEN/8/1
Printing block
1971Rectangular wooden block with a thin metal template attached to one side. The template has a photograph etched on to it. The photograph features the back of a pushchair with a girl's face peeping...
SA/PKC/PAC/3/3
Photographs and transparencies of general advertising
1970sComprises photographs and transparencies of general advertising material including: advertisement featuring the slogan "SAINSBURY'S - The House that is built on QUALITY" [1915]; Pumpkin pickers...
SA/MARK/ADV/IMA/1/3
Proposal for HMP (Haverhill Meat Products) symbol
Feb 1970Design proposal for a logo for Haverhill Meat Products Ltd. The logo took the form, 'HMP'.
SA/DES/32
Advertising design artwork by Ogilvy & Mather
1970-1971Examples of proofs produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Includes: two typesetting proofs for Sainsbury's advertising slogans (1971); one advertisement proof...
SA/DES/23
General literature about Sainsburys
1964-1998Includes magazine and newpaper articles about Sainsbury's, JS Journal [Sainsbury's staff magazine] articles about profits and duplicate copies of Business Update, briefing notes for Team Meetings (Aug...
SA/HIST/1/5
"1869 1969" centenary logo
[1963]SA/HIS/JS100/3/1/1
Certificate of trade registration for 'Sainsberry' logo
21 Oct 1909Trade mark registration certificate for 'Sainsberry' logo.
SA/LE/1/5
Sainsbury logo and trade marks
1909-1989Includes: examples of headed note paper and artwork and photographs of 'Sainsbury's' logo; correspondence regarding the registration of the 'chicken device' logo and notes on applying for a...
SA/LE/1/1
Images of Sainsbury's trademarks and logos
[c. 20th century]Colour and black and white photographs, slide transparencies and negatives of Sainsbury's trade marks and logos.
SA/LE/1/3