Letter from Mather & Crowther Ltd about market research
11 Jan 1939Letter from T.D. Morison of Mather & Crowther Ltd [advertising agents] to F.W. Salisbury regarding the small public opinion investigation carried out to discover "whether there was one, or possibly...
SA/MARK/ADV/4/1/5
Market research reports, 1970-99
1970-1999Market research results for studies on various aspects of retail e.g. staff product knowledge; store environment; Christmas packaging; car parking and unusual foods. Contains the following...
SA/MARK/1/9
Savacentre information
1970s-1990sIncludes: Notes on hypermarket organisational structure (1975). Document entitled 'The story of Savacentres' by Selwyn Morgan (Public Relations Officer and Consultant of Savacentres from 1977 to...
SA/SUB/SBHS/GEN/3
Attitudes to out-of-stock products report
Jan 1977'SURVEY OF OUT-OF-STOCK BEHAVIOR AND ATTITUDES for J. Sainsbury'. Reports on the reaction of customers to finding that items are out of stock and recommends possible solutions'.
SA/BRA/4/2/25
Sales analysis at Chingford branch
6 Jun 1978Analysis of sales at Chingford branch carried out over a 13 week period. The information was used as background material for decisions on velocity coding and the move towards computer linked systems.
SA/BRA/4/3/1/12/1/2
Development in Point of Sale Systems in J. Sainsbury Ltd. Report of visit to USA
Jul 1978Report complied following a study visit to suppliers of POS systems and retailers using POS systems in USA .
SA/BRA/4/3/1/12/2
Computerised experiment at Broadfield preliminary research
4 Jun 1979Preliminary research undertaken with shoppers at Broadfield the first store to experiment with scanning.
SA/BRA/4/3/1/16/5/1
Computerised experiment at Broadfield research
10 Aug 1979Consumer research into computerised checkout experiment at Broadfield.
SA/BRA/4/3/1/16/5/2
Research with shoppers in Crawley town centre - attitudes to scanning
10 Aug 1979Consumer research into customer attitudes to computerised checkout scanning.
SA/BRA/4/3/1/16/5/3
Point of Sale systems - progress in USA (list of questions for visit to US supermarkets)
[c. 1980]List of questions for 1980 visit to American supermarkets. Question cover checkout operation, equipment, in-store uses, consumer reaction, data for marketing, access to sales data and further uses for...
SA/BRA/4/3/1/12/1/12
Point of Sale progress report (about Broadfield trial store)
12 Nov 1980Document reporting on progess at Broadfield trial store includes: checkout performance, customer reaction, equipment performance, branch operations, NCR installation, use of data, head office,...
SA/BRA/4/3/1/12/1/19
EFTPOS - Broadfield store
[1980s]Includes correspondence relating to customer complaints over errors at checkout caused by the new scanning equipment and market research into customer opinions on the system. EFTPOS (Electronic...
SA/BRA/4/3/1/16/3
Report on marketing of fish
1980-1982Consists of: "Second Revision of the Revised Draft Marketing of Fish" [29 May 1980]; correspondence between The Chairman and R.A. Ingram, and The Chairman and Robin Wight, Esq. of Wight Collins...
SA/MARK/1/3/1
Branch computers communications feasibility study - management summary
May 1981Paper giving a summary of the results of a study to help define a strategy for Sainsbury's branch computing. Gives information on the level of computer and communication equipment which would be...
SA/BRA/4/3/1/12/4
Marketing trials at Broadfield - early buy and thrifty buy offers
12 Mar 1981Research to ascertain customer awareness and attitudes towards Early Buys and Thrifty Buys.
SA/BRA/4/3/1/16/5/4
Thrifty Buy and Early Buy sales patterns at Broadfield
24 Jun 1981Supplementary tables for document dated Mar 1981.
SA/BRA/4/3/1/16/5/5
'Alcohol purchasing at J Sainsbury' market research, 1981
11 May 1981Market research report about alcohol purchasing at Sainsbury's. Includes sections on: shopping parties at JS stores; alcohol purchasing at JS stores; profile of alcohol purchasers at JS stores.
SA/MARK/1/21
Computerised checkout consumer research
21 Jul 1982SA/BRA/4/3/1/16/5/6
Statistical information relating to gross profit
1984-1987Includes: copy of document sent by R.A. Chadwick to Mr. C. Roberts dated 18 June 1987 entitled 'Gross Profit on Issues Progress Report' (includes a table of statistics illustrating the 'Required...
SA/MARK/1/14
Reports and statistics from market research surveys
1986-1990Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the...
SA/MARK/1/10