'Alcohol: Market research', 1989
28 Jul 1989Market research document relating to alcohol and 'problem drinking'.
SA/MARK/1/20
Product Comparative Rating Monitor market research - Sainsbury's and their competitors
May 1996-Jan 1997Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range, pacaking, freshness, value, availability, hygiene...
SA/MARK/1/1/1
Market research, 1990-92
1990-1992Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling, customer reaction to new stores at Chesterfield,...
SA/MARK/1/13
Reports and statistics from market research surveys
1987-1990Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty patterns and store choice. Also includes a summary...
SA/MARK/1/6
Research and Auditing Services market research reports
1994-1998Includes four spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One booklet consists of computer tabulations compiled from research into customer reactions...
SA/MARK/1/4/1
Customer feedback leaflets and cards, 2013
2013File containing customer feedback material collected from Sainsbury's branches, as part of market research. Includes: Customer feedback questionnaire entitled 'How can we make your store better?'...
SA/MARK/1/15
Market research reports for studies on individual branches
1989Market research results for studies on individual Sainsbury's branches.
SA/MARK/1/7
Attitudes to out-of-stock products report
Jan 1977'SURVEY OF OUT-OF-STOCK BEHAVIOR AND ATTITUDES for J. Sainsbury'. Reports on the reaction of customers to finding that items are out of stock and recommends possible solutions'.
SA/BRA/4/2/25
Reports and statistics from market research surveys
1986-1990Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the...
SA/MARK/1/10
Statistical information relating to gross profit
1984-1987Includes: copy of document sent by R.A. Chadwick to Mr. C. Roberts dated 18 June 1987 entitled 'Gross Profit on Issues Progress Report' (includes a table of statistics illustrating the 'Required...
SA/MARK/1/14
'Alcohol purchasing at J Sainsbury' market research, 1981
11 May 1981Market research report about alcohol purchasing at Sainsbury's. Includes sections on: shopping parties at JS stores; alcohol purchasing at JS stores; profile of alcohol purchasers at JS stores.
SA/MARK/1/21
Category Performance Monitor market research - Sainsbury's and their competitors
Jan 1998Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range, packaging, freshness, value, avalability, hygiene...
SA/MARK/1/2/1
Branch computers communications feasibility study - management summary
May 1981Paper giving a summary of the results of a study to help define a strategy for Sainsbury's branch computing. Gives information on the level of computer and communication equipment which would be...
SA/BRA/4/3/1/12/4
Report on marketing of fish
1980-1982Consists of: "Second Revision of the Revised Draft Marketing of Fish" [29 May 1980]; correspondence between The Chairman and R.A. Ingram, and The Chairman and Robin Wight, Esq. of Wight Collins...
SA/MARK/1/3/1
Market Research Forum papers
1989Contains reports and statistics from market research surveys e.g. grocery shopping survey 1989, 'The Sainsbury image: notes for M.R.F' (Market Research Forum) and 'attitudinal rating monitor VII -...
SA/MARK/2/1
Market research - Fish
1997-1998Consists of one spiral bound booklet containing computer tabulations compiled from research conducted on behalf of Sainsbury's into fish usage and consumers' attitudes towards fish. Also includes...
SA/MARK/1/3/2
"Report on research into hot air balloons" by Sensus Research
Oct 1997Report by Sensus Research for Flying Pictures Ltd (who operated Sainsbury's hot air balloon programme) which contains details of public feedback towards commercially sponsored hot air balloons. The...
SA/PR/6/3/1/5
ABC and Reward Card research findings memorandum
Jun 2000Memo regarding research finding from a survey into customer opinions on Safeway's ABC card and comparisons with Sainsbury's Reward Card.
SA/BRA/5/4/2/2/4/5
"Corporate Social Responsibility - The Public's View" presentation notes by Stewart Lewis (MORI), 1994
12 Aug 1994Handout for a presentation given by Stewart Lewis of MORI (market research company) to Sainsbury's, which gives the results of a survey of public opinion on corporate social responsibility (CSR). The...
SA/MARK/1/18/3
Grocery shopping survey - methods of payment and financial services
Aug 1989Market research into the types of payment used by customers.
SA/BRA/4/3/1/16/5/8