Scrap book containing labels for own brand products
1960s-1970sIncludes labels for: meat; cheese; sauces; cooking oil; pastes and spreads; jam; fish; soup; vegetables; spaghetti; ravioli; fruit; milk; cream; puddings;coffee; drinks; desserts; biscuits,...
SA/PKC/PAC/4/1
Image of Sainsbury's Meat/Cereals/Veg + Vitamins Dog Food
1964Negative number W68. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].
SA/PKC/PRO/1/15/4/23/1
Sainsbury's Meat Liver and Gravy Dog Food (15oz 1/6) label
1965SA/PKC/PRO/1/15/2/4/1
Image of Sainsbury's Dog Meal
1965Negative number W102. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].
SA/PKC/PRO/1/15/4/24/1
Image of Sainsbury's Dog Meal
[1965]SA/PKC/PRO/1/15/4/24/2
Sainsbury's Meat and Gravy Cat Food (9½d 7oz) label
1966Labelled on back "Not approved 6/7/66"
SA/PKC/PRO/1/15/2/12/1
Image of Sainsbury's Meat, Liver & Gravy Dog Food and Sainsbury's Meat and Gravy Cat Food with Liver and Added Vitamins
1966Negative number W123. Photographer: [Dennis] T. Waller. Designer: Peter Proto.
SA/PKC/PRO/1/15/4/1
Image of Sainsbury's Meat, Liver & Gravy Dog Food and Sainsbury's Meat and Gravy Cat Food with Liver and Added Vitamins
[1966]SA/PKC/PRO/1/15/4/2
Image of Sainsbury's Meat, Liver & Gravy Dog Food and Sainsbury's Meat and Gravy Cat Food with Liver and Added Vitamins
[1966]SA/PKC/PRO/1/15/4/3
Image of Sainsbury's dog and cat food
[c. 1966]Includes: Sainsbury's Meat, Liver & Gravy Dog Food; Sainsbury's Meat and Gravy Cat Food with Liver and Added Vitamins; Sainsbury's Cat Food; Sainsbury's Dog Meal; Sainsbury's Meat/Cereals/Veg +...
SA/PKC/PRO/1/15/4/4
Sainsbury's Meat Liver and Gravy Dog Food (14¾oz 1/6) label
1967"No, 9/8/67" written on back
SA/PKC/PRO/1/15/2/4/2
Sainsbury's Meat Liver and Gravy Dog Food (14¼oz) label
[c. 1967]One copy is labelled "9p overprint". Another copy has "19p" stuck to it and "9p" written below
SA/PKC/PRO/1/15/2/4/3
Sainsbury's Cat Food (6½d 7¼oz) proof of can label
1967Note attached to back from the Metal Box Company Limited dated 7 Feb 1967 indicates that this is a "provisional target for production printing"
SA/PKC/PRO/1/15/2/9/1
Image of Sainsbury's Mixed Dog Biscuits
1967Negative number W156. Photographer: [Dennis] T. Waller. Designer: Peter Dixon.
SA/PKC/PRO/1/15/4/25
Sainsbury's Cat Food (new recipe, 6½d 7¼oz) proof of can label
1968SA/PKC/PRO/1/15/2/9/2
Sainsbury's Meat Liver and Gravy Dog Food (6½oz) label
[c. 1969]One copy is labelled "5p. Next print". Another copy has "18p" stuck to it
SA/PKC/PRO/1/15/2/4/4
Sainsbury's Meat Liver and Gravy Dog Food (6½oz 10d [crossed out]) label
1969SA/PKC/PRO/1/15/2/4/5
Sainsbury's Meat Liver and Gravy Dog Food (7oz 10d) label
[c. 1969]SA/PKC/PRO/1/15/2/4/6
Image of Sainsbury's canned foods range
[1970s]Image showing: Sainsbury's Fruit Cocktail in heavy syrup; Sainsbury's Peach Slices in heavy syrup; Sainsbury's Bartlett Pears in heavy syrup; Sainsbury's Vegetable Soup; Sainsbury's Garden Peas in...
SA/PKC/PRO/1/12/4/1/1
Sainsbury's Dog Food Meat, Cereal and Fish, in Chunks with Gravy and Added Vitamins label
[1970s]Paper label for a can of dog food.
SA/PKC/PRO/1/15/2/3
Sainsbury's Mixed Dog Biscuits (794 gram 1lb 12oz) packaging
[1970s]Possibly a proof copy, as has annotation for the word "mixed" stating that "Red (185) should be stronger"
SA/PKC/PRO/1/15/2/6/2
Sainsbury's Fish and Cereal Cat Food label
[1970s]SA/PKC/PRO/1/15/2/7
Sainsbury's Cat Food (7¼oz 205g) proof of can label
1970Note formerly attached to back from the Metal Box Company Limited dated 9 Apr 1970 indicates that this is a "provisional target for production printing".
SA/PKC/PRO/1/15/2/9/3
Sainsbury's Meat and Gravy Cat Food (14¼oz 403g) label
[1970s]SA/PKC/PRO/1/15/2/12/3
Sainsbury's Chicken and Liver Cat Food label
[1970s]Stamped on back by Publicity Dept. but not signed as approved or dated
SA/PKC/PRO/1/15/2/13/1
Image of Sainsbury's Dog Food Meat, Fish, Cereals & Vitamins
1970Negative number 17359. Photographer: A.A. Designers: PJD [Peter Dixon] and John Hill. File number 55.
SA/PKC/PRO/1/15/4/23/2
Sainsbury's Meat Liver and Gravy Dog Food (14¼oz 9p) label
1971One copy is labelled "Approved out-turn 22/11/71"
SA/PKC/PRO/1/15/2/4/7
Sainsbury's Mixed Dog Biscuits (14oz) packaging
1971"1-Nov-1971" stamped on flap
SA/PKC/PRO/1/15/2/6/1
Sainsbury's Meat and Gravy Cat Food (6½oz) label
1971Two copies labelled "Out-turn 29/3/71"
SA/PKC/PRO/1/15/2/12/2
Image of Sainsbury's Dog Food Meat, Cereal and Fish Chunks in Gravy with Vitamins
1971Negative number W238. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].
SA/PKC/PRO/1/15/4/23/3
"Family Circle" (magazine), Sep 1972
Sep 1972Includes supplement on double sided page "Sainsbury's September Meal of the Month" (Fruit Prelude, Fishermans Pie, Chouclares) on front and "In store for you at Sainsbury's" (about Sainsbury's pet...
SA/CPUB/FC/1/9/9
"Sainsbury's September Meal of the Month" proof of 'Family Circle' magazine insert
[Sep 1972]Proof of insert included in 'Family Circle' September 1972 issue. Includes recipes for: Fruit Prelude; Fishermans Pie; Chouclares. Reverse is titled "in store for you at Sainsbury's" and promotes...
SA/CPUB/FC/2/49
Image of Sainsbury's dog and cat food
[6 Jun 1972]Includes: Sainsbury's Dog Meal; Sainsbury's Dog Food Meat, Cereal and Fish, in Chunks with Gravy and Added Vitamins; Sainsbury's Meat, Liver & Gravy Dog Food; Sainsbury's Meat and Gravy Cat Food with...
SA/PKC/PRO/1/15/4/5
Image of Sainsbury's dog and cat food
6 Jun 1972Includes: Sainsbury's Dog Meal; Sainsbury's Mixed Dog Biscuits; Sainsbury's All Fish Cat Food; Sainsbury's Meat, Liver & Gravy Dog Food; Sainsbury's Dog Food Meat, Fish, Cereals & Vitamins;...
SA/PKC/PRO/1/15/4/6
Sainsbury's Dog Food Meat Fish Cereals & Vitamins (15oz 425g) label
1973Stamped on back by Publicity Dept. as approved [no signature] and dated 5 Apr 1973. Labelled on back "Background Red should be a little darker"
SA/PKC/PRO/1/15/2/2/1
Sainsbury's Fish and Meat Cat Food (7¼oz 205g) label
1973One copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 1/1/73. The other copy has "7¼oz 205g" crossed out and "6¾oz" added by hand
SA/PKC/PRO/1/15/2/14/1
Image of Sainsbury's All Fish Cat Food
Apr 1973Negative number 1402-3. Photographer: Graham Hitchcock. Designer: Audrey Fletcher. File number 135.
SA/PKC/PRO/1/15/4/20
'Sainsbury's Freezer Foods. Price List.', 12 Jun 1974
12 Jun 1974The price list covers the full range of frozen products sold. The pamphlet is loosely alphabetically ordered, although there are some exceptions, for example frozen vegetables are listed at the...
SA/SUB/FRE/3/3/1/1
Sainsbury's All Fish Cat Food label
1975One copy has a stamp on back from Design Studio Progressing and Services Dept., signed as approved by [unknown signature] and dated 27/6/75
SA/PKC/PRO/1/15/2/8/1
Sainsbury's All Fish Cat Food label
1975Seven copies have "10 Dec 1975" stamped on back. One copy is labelled "OK[?] Out-Turn" and has a stamp on back from Design Studio Progressing and Services Dept., signed as approved by K....
SA/PKC/PRO/1/15/2/8/2