"Spring essentials: New products and great ideas" booklet
2000"Shopping at Sainsbury's" booklet advertising new products available in-store for the new season. Includes quick recipe ideas and colour photographs. Booklet was available to customers at no charge...
SA/MARK/ADV/3/1/4/2/3/17
![SA_MARK_ADV_3_1_4_2_3_17.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_3_1_4_2_3_17.1hr.jpg)
Sainsbury's Paws Chunks in Jelly with Salmon & Prawn tin
1998SA/PKC/PRO/1/15/3/1
![SA_PKC_PRO_1_15_3_1.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_3_1.1hr.jpg)
"50 Health Farm Breaks to be won" Whiskas Senior cat food competition flyer
1998Competition flyer for Whiskas Senior cat food inviting customers to enter to win prizes on inclusion of a proof of purchase. The flyer also promotes Whiskas' senior cat care booklet "Happy Days". The...
SA/MARK/ADV/3/2/2/8/2/3/1
"Fresh ideas in store: New products for all the family from Sainsbury's this spring" booklet
1998Booklet promoting new products available from Sainsbury's in spring 1998; with colour photographs. Booklet was available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas"...
SA/MARK/ADV/3/1/2/3/8
![SA_MARK_ADV_3_1_2_3_8.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_3_1_2_3_8.1hr.jpg)
Sainsbury's Paws Kitten with Tuna tin
1997Top of tin reads "Paws Supreme[?]"
SA/PKC/PRO/1/15/3/2
![SA_PKC_PRO_1_15_3_2.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_3_2.1hr.jpg)
Shaw's cat food tin
1996Gold-coloured squat cylindrical metal tin with a ring pull opening on the top. The seal is unbroken and the contents remain in the tin. A paper label encircles the tin. The label has orange borders...
SA/SUB/SHAW/1/7
Image of Sainsbury's Select Diet dog and cat food
[c. Jan 1996]Includes: Sainsbury's Select Diet Adult Dog Formula for Active Dogs; Sainsbury's Select Diet Growth Formula for Kittens; Sainsbury's Select Diet Performance Formula for Working Dogs; Sainsbury's...
SA/PKC/PRO/1/15/4/19
![SA_PKC_PRO_1_15_4_19hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_19hr.jpg)
"The Sainsbury's Guide to New in Store" booklet
1996Booklet introducing new products in store. Features a recipe for Warm Chicken Liver Salad and money-off vouchers for Sainsbury's Premium Pasta Sauces, Sainsbury's Creme Fruit Desserts and Sainsbury's...
SA/MARK/ADV/3/1/2/3/6
![SA_MARK_ADV_3_1_2_3_6.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_3_1_2_3_6.1hr.jpg)
Image of Sainsbury's Scout's and Paws dog and cat food
[c. 1995]Includes: Sainsbury's Scout's Puppy Food with Chicken; Sainsbury's Paws Kitten with Tuna; Sainsbury's Paws Chunks in Gravy with Chicken & Liver; Sainsbury's Scout's Tripe Mix Original; Sainsbury's...
SA/PKC/PRO/1/15/4/18
![SA_PKC_PRO_1_15_4_18hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_18hr.jpg)
"New at Sainsbury's" booklet
1993"New at Sainsbury's" booklet introducing customers to the latest new products available at Sainsbury's. Booklet features £5 worth of money off coupons and an advertisement for Sainsbury's Group Gift...
SA/MARK/ADV/3/1/2/3/3
![SA_MARK_ADV_3_1_2_3_3.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_3_1_2_3_3.1hr.jpg)
Market research reports
1993-1995Consists of six spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One report by Baughman Associates entitled 'Healthy Eating - Defining A Communications...
SA/MARK/1/5/1
"New at Sainsbury's" booklet
1992Booklet introducing customers to the latest new products available at Sainsbury's. Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising...
SA/MARK/ADV/3/1/2/3/2
![SA_MARK_ADV_3_1_2_3_2.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_3_1_2_3_2.1hr.jpg)
'Shaw's Pet Foods #1' t-shirt
[c. 1990-1995]Unisex extra large white cotton short-sleeved t-shirt. The t-shirt has a round neck with a care label. There is an inscription printed in orange and green lettering on the chest, 'shaw's pet foods...
SA/SUB/SHAW/1/48
'Autumn windfalls from Sainsbury's' advertisement proof
Nov 1986Published in the Sun, Mail, Express, Star, Today, Mirror, Telegraph, Times during the week commencing 17 November. With slogan 'Good food costs less at Sainsbury's'. Includes prices (valid until 22...
SA/MARK/ADV/1/1/1/1/5/2/19
Image of Sainsbury's Supreme with Rabbit and Sainsbury's Supreme with Liver
[c. May 1984]Image included in 'JS Journal' May 1984, p.10.
SA/PKC/PRO/1/15/4/15
![SA_PKC_PRO_1_15_4_15hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_15hr.jpg)
'JS Journal', August 1983
Aug 1983Keywords: Images for Today art competition (with photograph), Mr Timothy appointed assistant government whip (with photograph), Kingsbury branch wins the Brent Clean Food Award (with photograph),...
SA/SC/JSJ/37/8
![SA/SC/JSJ/37/8 - JS Journal](https://d1nvj7b44vmgv4.cloudfront.net/w500/sc/SA_SC_JSJ_37_8.jpg)
"Sainsbury's Bring Top Quality Petfood to your Family Pet" press release 18 Apr 1983
18 Apr 1983Press release launching Sainsbury's Supreme Petfood includes prices and information on offer that item will be refunded if pet does not like it
SA/PR/2/1/18/15
Image of Sainsbury's Supreme with Tuna and Sainsbury's Supreme with Rabbit
[c. 1983]SA/PKC/PRO/1/15/4/17
![SA_PKC_PRO_1_15_4_17hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_17hr.jpg)
Image of Sainsbury's Supreme dog and cat food
[c. 1983]Includes: Sainsbury's Supreme with Beef & Kidney; Sainsbury's Supreme with Rabbit
SA/PKC/PRO/1/15/4/16
![SA_PKC_PRO_1_15_4_16hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_16hr.jpg)
Image of Sainsbury's dog food
[c. Aug 1983]Includes: Sainsbury's Dog Biscuit Assortment; Sainsbury's Dog Chocs; Sainsbury's Supermeat Rabbit Flavour; Sainsbury's Supermeat Beef Flavour. Similar to image included in 'JS Journal' August 1983,...
SA/PKC/PRO/1/15/4/14
![SA_PKC_PRO_1_15_4_14hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_14hr.jpg)
Image of Sainsbury's dog food
[c. Aug 1983]Includes: Sainsbury's Dog Biscuit Assortment; Sainsbury's Dog Chocs; Sainsbury's Supermeat Rabbit Flavour. Image included in 'JS Journal' August 1983, p.12.
SA/PKC/PRO/1/15/4/13
![SA_PKC_PRO_1_15_4_13hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_13hr.jpg)
Image of Sainsbury's Supreme cat and dog food
[c. Jun 1983]Includes: Sainsbury's Supreme with Turkey; Sainsbury's Supreme with Beef; Sainsbury's Supreme with Liver; Sainsbury's Supreme with Beef & Kidney. Two tins show a "Special Introductory Challenge"...
SA/PKC/PRO/1/15/4/12
![SA_PKC_PRO_1_15_4_12hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_12hr.jpg)
"Pet prices at Sainsbury's." newspaper advertisement proof
7 Nov 1983Includes prices for 'Kattomeat', 'Supermeat Choosy Meat & Liver Flavour' cat food, 'Spillers Choice' dog food, 'Spillers Bonus' dog food, 'Spillers Cat Litter', 'Winalot' dog food, 'Spillers Shapes'...
SA/MARK/ADV/1/1/1/1/2/20/14
![SA_MARK_ADV_1_1_1_1_2_20_14hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_1_1_1_1_2_20_14hr.jpg)
Proofs of newspaper advertisements, c.1983-86
c. 1983-1986Contains final proofs of advertisements for national press release. Advertisement themes include: prices for selected food products such as bread, and beers, wines and spirits, and non-food...
SA/MARK/ADV/1/1/1/1/2/20
"Pets eat well at Sainsbury's advertisement proof
Nov 1982SA/MARK/ADV/1/1/1/1/2/5/77
![SA/MARK/ADV/1/1/1/1/2/5/77 - "Pets eat well at Sainsbury's advertisement proof](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_1_1_1_1_2_5_77_HR.jpg)
Image of Sainsbury's Budgerigar Food
[c. May 1981]Image included in 'JS Journal' May 1981, p.7.
SA/PKC/PRO/1/15/4/21
![SA_PKC_PRO_1_15_4_21hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_21hr.jpg)
'Sainsbury's Easter Selection...' advertisement proof, [1981]
[6 Apr 1981]'Sainsbury's Easter Selection...' advertisement proof, [1981] with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Hot Cross Buns', 'Sainsbury's Turkey's', 'Suffolk...
SA/MARK/ADV/1/1/1/1/5/2/60
'Sainsbury's Easter Selection...and Discount '81' advertisement proof, 1981
6 Apr 1981'Sainsbury's Easter Selection...' advertisement proof, 1981 with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Hot Cross Buns', 'Sainsbury's Turkey's', 'Suffolk Ham',...
SA/MARK/ADV/1/1/1/1/5/2/59
"Pet prices at Sainsbury's" advertisement proof
1981-1982SA/MARK/ADV/1/1/1/1/2/5/58
![SA/MARK/ADV/1/1/1/1/2/5/58 - "Pet prices at Sainsbury's" advertisement proof](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA_MARK_ADV_1_1_1_1_2_5_58_HR.jpg)
"Good food costs less at Sainsbury's" (Halifax) newspaper advertisement proof
c. 1980s'Good food costs less at Sainsbury's' advertisement proof, c. 1980s. Two halves of the advertisement have been photocopied and stuck together with sellotape but have come apart. Includes prices for...
SA/MARK/ADV/1/1/1/1/5/2/23
Artwork for pet food (SA/PRO/14)
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings of packaging.
SA/DES/49
Product packaging and advertising artwork
[c. 1980s]Consists of eight pieces of original artwork for the following Sainsbury's products: new blend tea, shredded beef suet, Spanish wines, jam rolls, dog meal and for Sainsbury's centenary birthday cake. ...
SA/DES/18
Image of cat food, rubber gloves and coat hangers display
[c. 1980s]SA/BRA/4/2/3/7
![SA_BRA_4_2_3_7hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/bra/SA_BRA_4_2_3_7hr.jpg)
Merchandising guide page 9: image of cat food display
[c. 1980s]This image was originally the the first image on the ninth page of a merchandising guide.
SA/BRA/4/2/1/17
![SA_BRA_4_2_1_17hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/bra/SA_BRA_4_2_1_17hr.jpg)
Sainsbury's Meat and Liver Cat Food (14oz 397 gram) label
1979Stamped on back by Sainsbury's Design Studio as "Approved Packaging Progressing", signed by K. Brackenborough and dated 12/10/79
SA/PKC/PRO/1/15/2/11/2
![SA_PKC_PRO_1_15_2_11_2hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_2_11_2hr.jpg)
Sainsbury's Meat and Liver Cat Food (6¼oz 177g) label
[c. 1979]SA/PKC/PRO/1/15/2/11/1
![SA_PKC_PRO_1_15_2_11_1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_2_11_1hr.jpg)
Proofs of newspaper advertisements, Nov 1979-Mar 1984
Nov 1979-Mar 1984Contains final proofs and photocopies of advertisements for press release. Themes include: Campaign slogan 'Good food costs less at Sainsbury's' promotions for specific products such as potatoes,...
SA/MARK/ADV/1/1/2/1/14
Image of Sainsbury's Dog Meal and Sainsbury's Mixed Dog Biscuits
[1978]SA/PKC/PRO/1/15/4/11
![SA_PKC_PRO_1_15_4_11hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_11hr.jpg)
Image of Sainsbury's Dog Meal and Sainsbury's Mixed Dog Biscuits
1978Negative number 6155-9. Photographer: G. [Graham] Hitchcock. File number 226.
SA/PKC/PRO/1/15/4/10
![SA_PKC_PRO_1_15_4_10.1hr.jpg](https://d1nvj7b44vmgv4.cloudfront.net/w500/pkc/SA_PKC_PRO_1_15_4_10.1hr.jpg)
Pet needs point of sale
[1978-c. 1997]Comprises Point of Sale advertising material for pet foods; examples featured include barker cards, showcards, shelf labels, and posters. Advertisements frequently refer to special offers (including...
SA/MARK/ADV/2/2/8