"Instore marketing services" brochure
[c. 2000]Brochure (A4 booklet) giving details of marketing services for promoting products and brands within Sainsbury's stores. The brochure appears to be aimed at suppliers of own label and branded...
SA/PRS/6/4/1
"Hints and tips: Use frozen fruit whipped up to make a delicious fool" point of sale advertisement (barker card)
c. 2000SA/MARK/ADV/2/4/5/1/2
"English frozen raspberries" point of sale advertisement (barker card)
c. 2000SA/MARK/ADV/2/4/5/1/1
"need glasses? You can borrow ours, just ask" barker card (shelf edge label)
[2000s]Advertises the loan of drinking glasses for parties or large gatherings
SA/MARK/ADV/2/1/13/1/4
"new Jordans organic Swiss style muesli" barker card (shelf edge label)
[c. 2000s]The label is vertically divided in two halves. The left side has an image of the Jordans label on a purple background, the right side has white lettering on a green background which reads 'new Jordans...
SA/MARK/ADV/2/1/5/25
'Helping you to a healthier lifestyle' campaign point of sale barker cards
c. 1999-2002Contains barker cards which were part of the 'helping you to a healthier lifestyle' campaign. Includes food and non-food products, including 'Be Good to Yourself' range. Promote specific product...
SA/MARK/ADV/2/4/5/1
"friendship, warmth and laughter, from £2.99" barker card (shelf edge label)
[c. 1999]The left side contains an image of a glass of red wine on a white background
SA/MARK/ADV/2/1/2/134
Barker cards for food sampling
[1998-2000]11 barker cards giving information on food sampling to customers.
SA/BRA/5/7/2/3
A Product of Northern Ireland (Quality Food from Northern Ireland) information pack
Mar 1998Spiral bound booklet containing information relating to the 'Quality Food from Northern Ireland' promotion starting on 29 March 1998. It gives details about in-store leaflets, press and radio...
SA/BRA/3/1/6/6
"Take a fresh look at Sainsbury's" staff leaflet
[1997]"Take a fresh look at Sainsbury's" staff leaflet announcing the imminent launch of the "Fresh food, fresh ideas" advertising campaign, encouraging staff to commit themselves to the campaign and to put...
SA/BRA/3/1/6/2
Guide book "A Guide for Management" for new "Fresh Food, Fresh Ideas" campaign
[1997]Pocket guide entitled "A Guide for Management" compiled by Instore Marketing in order to assist management when 'walking the store' following the launch of "Sainsbury's. Fresh food, fresh ideas"...
SA/BRA/3/1/6/1
Images of product displays
[c. 1997-1999]Contain colour photograph of displays of products on shelves. The product displays are from all departments. The majority of the photographs were taking during the 'Fresh Food, Fresh Ideas' campaign...
SA/BR/5/IMA/14
"Pancake Day, Tuesday 20th February" barker card (shelf edge label)
[c. 20 Feb 1996]SA/MARK/ADV/2/5/2/18
Image of customers at Garthdee Road, Aberdeen branch
[1996]Colour print; image shows customers possibly on opening day
SA/BRA/7/A/1/35
"Sainsbury's Interflora Flowers Direct, Delivered by Hand this Christmas" barker card (shelf edge label)
[c. Dec 1995]Barker card advertising Sainsbury's Flowers Direct delivery service, giving free call phone number. Includes "Sainsbury's. Everyone's favourite Christmas ingredient." slogan
SA/MARK/ADV/2/2/12/1/4
"Customer Services: Sainsbury's Direct, The perfect gift for any occasion" barker card
[c. 1995-1998]Barker card promoting Sainsbury's Direct including Interflora flower delivery and Sainsbury's Wine Direct.
SA/MARK/ADV/2/2/12/1/2
Photographic point of sale
[c. 1995-c. 1996]Comprises Point of Sale advertising material for photographic products such as Sainsbury's Colour Print Film (CPF); One example features a special offer and the slogan "Sainsbury's. Everyone's...
SA/MARK/ADV/2/2/10
"Lazzaroni Panettone, £2.99" barker card (shelf edge label)
[c. Dec 1995]Includes note "As Featured in December Issue. 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/10/35
Sainsbury's Schoolbags "Re-use your carrier bags to help your school collect for free school equipment" barker card
[1995]Shelf edge advertisement (barker card).
SA/CR/EDU/4/1/6
Customer assistance notice
[1995]Barker card offering assistance if anything the customer requires cannot be found.
SA/BRA/5/7/2/10