"New Cake Label Designs" out-turn samples[?]
[1950s-1960s]Labels for Sainsbury's Scotch Gingerbread, Sainsbury's Madeira Cake, Sainsbury's Dundee Cake, Sainsbury's Fruit Cake, Sainsbury's Cherry Cake, Sainsbury's Rich Fruit Cake, Sainsbury's Sultana Cake and...
SA/PKC/PRO/1/3/1/32
Sainsbury's Margarine packaging design
1950s-1960sIncludes design of packaging for Sainsbury's margarine.
SA/PKC/PRO/1/6/1/4
Sainsbury's Soft Brown Rolls and Sainsbury's Soft Round Rolls packaging mock-ups
[1960s]SA/PKC/PRO/1/1/1/7
Sainsbury's Long Sliced Loaf packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/1/1/14
Sainsbury's Thin White Sliced Bread packaging design material
[1960s]Mock-ups and out-turn samples[?].
SA/PKC/PRO/1/1/1/15
Sainsbury's White Loaf Medium Sliced Bread packaging design material
[1960s-1970s]Design concepts and unidentified item, possibly a shelf-edge label.
SA/PKC/PRO/1/1/1/16
Sainsbury's Wednesday Fresh White Sliced Loaf packaging design material
[1960s]Design concepts and out-turn sample[?].
SA/PKC/PRO/1/1/1/19
Sainsbury's Toast Loaf packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/1/1/28
Sainsbury's Crumpets packaging design material
[1960s]Mock-ups and black and white artwork.
SA/PKC/PRO/1/1/1/29
Sainsbury's Fruit Pancakes packaging mock-ups
[1960s]SA/PKC/PRO/1/1/1/31
Sainsbury's Currant Loaf packaging black and white artwork
[1960s]SA/PKC/PRO/1/1/1/32
Sainsbury's Scotch Pancakes packaging design material
[1960s]Mock-up using Marks & Spencer St Michael Scotch Pancakes packaging and black and white artwork.
SA/PKC/PRO/1/1/1/33
Sainsbury's Butter Rich Shortbread Fingers packaging design material
[1960s]Black and white artwork and out-turn sample[?].
SA/PKC/PRO/1/2/1/3
Sainsbury's Starch Reduced Rye Crispbread, Sainsbury's Rye Crispbread and Sainsbury's Wheat Crispbread packaging design material
[1960s-1980]Design brief, job bag cover, amended older packaging, copy of older packaging, mock-up, black and white artwork and out-turn sample[?].
SA/PKC/PRO/1/2/1/10
Sainsbury's Chocolate Cream Biscuits packaging black and white artwork
[1960s]SA/PKC/PRO/1/2/1/15
Sainsbury's Assorted Biscuits packaging design material
[1960s]Mock-up and out-turn samples[?].
SA/PKC/PRO/1/2/1/16
Sainsbury's Majestic Wafer packaging black and white artwork
[1960s-1970s]SA/PKC/PRO/1/2/1/18
Sainsbury's Favourite Assorted Biscuits packaging black and white artwork
[1960s]SA/PKC/PRO/1/2/1/19
Sainsbury's Lemon Puffs packaging design material
[1960s]Mock-up and black and white artwork. Product also referred to as Lemon Puff Biscuits.
SA/PKC/PRO/1/2/1/22
Sainsbury's Cheese Sandwich Biscuits packaging design material
[1960s-c. 1976]Design concepts, mock-ups and black and white artwork.
SA/PKC/PRO/1/2/1/23
Sainsbury's Morning Coffee Biscuits packaging design material
[1960s-1980s]Mock-ups and black and white artwork.
SA/PKC/PRO/1/2/1/25
Sainsbury's Sponge Fingers packaging design material
[1960s-1970s]Mock-ups and out-turn sample[?].
SA/PKC/PRO/1/2/1/33
Sainsbury's Bourbon Biscuits packaging design material
[1960s-1970s]Black and white artwork and mock-ups.
SA/PKC/PRO/1/2/1/36
Sainsbury's chocolate digestives packaging design material
[1960s-1970s]Drawings, older packaging, mock-ups, black and white artwork, transparencies and out-turn samples[?] for Sainsbury's Plain Chocolate Digestive Sweetmeal [also spelled "Sweet Meal"], Plain Chocolate...
SA/PKC/PRO/1/2/1/37
Sainsbury's Marie Biscuits packaging design material
[1960s]Mock-ups and out-turn sample[?].
SA/PKC/PRO/1/2/1/40
Sainsbury's Petit Beurre Biscuits packaging design material
[1960s-c. 1970]Black and white artwork. A sheet of Huntley & Palmers Petit Beurre packaging is also included.
SA/PKC/PRO/1/2/1/41
Sainsbury's Plain Chocolate Coffee Wafers packaging mock-up
[1960s]SA/PKC/PRO/1/2/1/43
Sainsbury's Ginger Rings packaging design material
[1960s-1970s]Mock-up and transparency (apparently showing a different product, as Sainsbury's Ginger Rings were "chocolate covered").
SA/PKC/PRO/1/2/1/45
Sainsbury's Mint Crunch and Sainsbury's Turkish Delight packaging design concepts
[1960s]SA/PKC/PRO/1/2/1/47
Sainsbury's Cream Crackers packaging design material
[1960s-1970s]Black and white artwork and mock-up using older packaging.
SA/PKC/PRO/1/2/1/48
Sainsbury's Caramel Wafers packaging black and white artwork
[1960s-1970s]SA/PKC/PRO/1/2/1/55
Sainsbury's 16 Vanilla Filled Wafers packaging mock-up
[1960s]SA/PKC/PRO/1/2/1/56
Sainsbury's Choc Filled Fingers packaging mock-up
[1960s]SA/PKC/PRO/1/2/1/57
Sainsbury's Teatime Dainties packaging design material
[1960s-c. 1972]Proof[?] and mock-up.
SA/PKC/PRO/1/2/1/62
Sainsbury's Chocolate Wheels packaging mock-ups
[1960s]SA/PKC/PRO/1/2/1/63
Sainsbury's Snax packaging design material
[1960s]-1978Copy of artwork, Ogilvy & Mather Ltd. artwork for advertisement, and proof (stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 30/6/78).
SA/PKC/PRO/1/2/1/64
Sainsbury's Coffee Cup Fancies packaging black and white artwork
[1960s]SA/PKC/PRO/1/2/1/65
Sainsbury's Savoury Crackers packaging copy of artwork
[1960s]SA/PKC/PRO/1/2/1/67
Sainsbury's Lemon Pie Filling Mix, Sainsbury's Lemon Meringue Pie Mix packaging design material
[1960s-1970s]Black and white artwork, copies of artwork, mock-ups and out-turn sample[?].
SA/PKC/PRO/1/3/1/6
Sainsbury's Gooseberry Tarts packaging black and white artwork
[1960s]SA/PKC/PRO/1/3/1/9
Sainsbury's Party Cake packaging design material
[1960s]Out-turn sample[?] and black and white artwork.
SA/PKC/PRO/1/3/1/14
Sainsbury's Chocolate Eclairs packaging mock-up
[1960s]SA/PKC/PRO/1/3/1/23
Sainsbury's Swiss Rolls packaging design material
[1960s-1970s]Mock-ups and black and white artwork.
SA/PKC/PRO/1/3/1/26
Sainsbury's Ginger Cake packaging design material
[1960s-1970s]Proof and out-turn samples[?].
SA/PKC/PRO/1/3/1/31
Sainsbury's cake label mock-ups
[1960s]Mock-ups of labels for Sainsbury's Rich Fruit Cake, Sainsbury's Genoa Cake, Sainsbury's Sultana Cake, Sainsbury's Cherry Cake, Sainsbury's Madeira Cake and Sainsbury's Ginger Cake.
SA/PKC/PRO/1/3/1/33
Sainsbury's All Butter Walnut Sandwich packaging black and white artwork
[1960s]SA/PKC/PRO/1/3/1/37
Sainsbury's Coconut Cup Cakes packaging design material
[1960s-1970s]Design concepts and black and white artwork.
SA/PKC/PRO/1/3/1/48
Sainsbury's Madeira Cake packaging design material
[1960s]Out-turn sample attached to memorandum to Design Studio regarding price change, and copy of artwork.
SA/PKC/PRO/1/3/1/52
Sainsbury's Butter Sponge Jam Pudding packaging design material
[1960s-1970s]Black and white artwork and mock-up.
SA/PKC/PRO/1/3/1/59
Sainsbury's Butter Sponge Syrup Pudding, Sainsbury's Ginger Sponge Syrup Pudding packaging design material
[1960s-1970s]Black and white artwork and mock-ups.
SA/PKC/PRO/1/3/1/60
Sainsbury's Chocolate Pudding with Chocolate Sauce, Sainsbury's Chocolate Pudding packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/3/1/61
Sainsbury's Mixed Fruit Pudding packaging black and white artwork
[1960s]SA/PKC/PRO/1/3/1/62
Sainsbury's Date & Sultana Cake packaging design concept
[1960s]SA/PKC/PRO/1/3/1/69
Sainsbury's Flaky Slice with Delicious Jam and Vanilla Filling black and white artwork
[1960s]SA/PKC/PRO/1/3/1/83
Sainsbury's Luxury Swiss Roll with Coffee Flavoured Filling packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/3/1/84
Sainsbury's Luxury Swiss Roll with Chocolate Flavoured Filling packaging mock-up
[1960s]SA/PKC/PRO/1/3/1/85
Sainsbury's Luxury Swiss Roll with Jam Filling packaging mock-ups
[1960s]SA/PKC/PRO/1/3/1/86
Sainsbury's Swiss Roll with Jam & Vanilla Filling packaging black and white artwork
[1960s]SA/PKC/PRO/1/3/1/87
Sainsbury's Milk Choc Covered Swiss Roll packaging mock-up
[1960s]SA/PKC/PRO/1/3/1/94
Sainsbury's Chocolate covered Eclairs packaging mock-up
[1960s]SA/PKC/PRO/1/3/1/97
Sainsbury's Split Sponge Bar with Buttercream and Jam Filling packaging design material
[1960s]Mock-ups, black and white artwork and out-turn samples[?].
SA/PKC/PRO/1/3/1/102
Sainsbury's Christmas Pudding packaging design material
[1960s-1970s]Black and white artwork and older[?] label.
SA/PKC/PRO/1/3/1/108
Sainsbury's Blancmange Powder packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/3/1/118
Sainsbury's Apricot Pudding label mock-ups
[1960s-1970s]SA/PKC/PRO/1/3/1/125
Sainsbury's Treacle Sponge Pudding label mock-ups
[1960s-1970s]SA/PKC/PRO/1/3/1/126
Images of various fruit pies and tarts to be used on packaging
[1960s]Includes transparencies of Sainsbury's Gooseberry Tart and other unidentified products.
SA/PKC/PRO/1/3/1/131
Sainsbury's Butterscotch packaging mock-up
[1960s]SA/PKC/PRO/1/4/1/12
Sainsbury's Potato Chips Salt and Vinegar Flavoured, Sainsbury's Salt & Vinegar Flavoured Potato Crisps, Sainsbury's Salt and Vinegar Flavour Potato Crisps packaging design material
[1960s-1980s]Black and white artwork and design concept.
SA/PKC/PRO/1/4/1/16
Sainsbury's Dolly Mixture packaging design material
[1960s-c. 1970]Black and white artwork and mock-up.
SA/PKC/PRO/1/4/1/19
Sainsbury's Fruit Eclairs packaging mock-up
[1960s-1980s]SA/PKC/PRO/1/4/1/21
Sainsbury's Wilko Japs packaging mock-up
[1960s]A Sainsbury's Mini Jellies packet has been used.
SA/PKC/PRO/1/4/1/30
Sainsbury's Buttons packaging black and white artwork
[1960s-1970s]Designs by Leonard Beaumont.
SA/PKC/PRO/1/4/1/33
Sainsbury's Devon Toffee packaging black and white artwork
1960sSA/PKC/PRO/1/4/1/45
Sainsbury's Peanut Brittle packaging out-turn samples[?]
[1960s-1970s]Includes mock up and packaging for Sainsbury's Peanut Brittle.
SA/PKC/PRO/1/4/1/48
Sainsbury's Fruity Crisp packaging black and white artwork
[1960s]SA/PKC/PRO/1/4/1/52
Unidentified decorative packaging design material
[1960s-1970s]Mock-ups and black and white artwork for decorative additions to packaging. It is unclear how these were intended to be used, however one example appears in SA/PKC/PRO/1/4/1/38.
SA/PKC/PRO/1/4/1/54
Sainsbury's Chopped Ham Roll packaging design material
[1960s-1970s]Older labels, mock-up, out-turn samples[?], design brief and note to Design Studio.
SA/PKC/PRO/1/5/1/1
Sainsbury's Steak & Kidney Pudding, Sainsbury's Steak & Kidney Pudding in Thick Gravy Family Size packaging design material
[1960s-c. 1974]Includes design and mock up of packaging for Sainsbury's Steak and Kidney Pudding Steak and Kidney Pudding in thick gravy family size.
SA/PKC/PRO/1/5/1/2
Sainsbury's Shepherd's Pie packaging design material
[1960s-1970s]Mock-ups and out-turn samples[?].
SA/PKC/PRO/1/5/1/5
Sainsbury's Smoked Collar Roll packaging mock-up[?]
[1960s]Includes JS Sainsbury's Tendersweet logo.
SA/PKC/PRO/1/5/1/7
Sainsbury's Small Pork Sausages packaging design material
[1960s-1970s]Black and white artwork and design concept. Also includes labels for Sainsbury's Pork Sausages and Sainsbury's Pork & Beef Sausages.
SA/PKC/PRO/1/5/1/8
Sainsbury's Chicken & Ham Pie, Sainsbury's Chicken & Ham Pie with Short Pastry packaging design material
[1960s-1970s]Mock-up, black and white artwork and out-turn samples[?].
SA/PKC/PRO/1/5/1/9
Sainsbury's Steak and Kidney Pie packaging design material
1960s-1970sIncludes design briefs, designs, mock ups, images and packaging for Sainsbury's Steak and Kidney Pie and also includes large Steak and Kidney Pie.
SA/PKC/PRO/1/5/1/15
Sainsbury's Smoked Picnic Shoulder packaging design material
1960s-1970sIncludes mock ups of packaging for Sainsbury's Smoked Picnic Shoulder. Also includes JS Sainsbury's Tendersweet logo.
SA/PKC/PRO/1/5/1/21
Sainsbury's Steak Pie packaging design material
1960s-1970sIncludes designs of packaging for Sainsbury's Steak Pie.
SA/PKC/PRO/1/5/1/23
Sainsbury's Cornish Twists packaging design material
1960s-1970sIncludes designs and mock up of label for Sainsbury's Cornish Twists.
SA/PKC/PRO/1/5/1/25
Sainsbury's Tendersweet packaging design material
1960s-1970sIncludes mock ups of labels and packaging for JS Sainsbury's Tendersweet logo. This packaging was used for cooked foods generally such as bacon. Includes descriptions such as Quality, Freshness,...
SA/PKC/PRO/1/5/1/28
Sainsbury's 2 Cornish Pasties packaging design material
1960s-1970sIncludes mock up of label for Sainsbury's 2 cornish pasties.
SA/PKC/PRO/1/5/1/30
Sainsbury's Smoked Ham Sausage packaging design material
1960sIncludes mock ups of labels for Sainsbury's Smoked Ham Sausage.
SA/PKC/PRO/1/5/1/52
Sainsbury's Mini Pork Sausages packaging design material
1960sIncludes designs of packaging for Sainsbury's Mini Pork Sausages.
SA/PKC/PRO/1/5/1/54
Sainsbury's Pork Sausages packaging design material
1960sIncludes designs of packaging for Sainsbury's Pork Sausages.
SA/PKC/PRO/1/5/1/55
Sainsbury's Pork and Beef Sausage Meat packaging design material
1960sIncludes design of packaging for Sainsbury's Pork and Beef Sausage Meat.
SA/PKC/PRO/1/5/1/58
Sainsbury's Savoury Sausage Rolls packaging design material
1960sIncludes designs of packaging for Sainsbury's Savoury Sausage Rolls.
SA/PKC/PRO/1/5/1/60
Sainsbury's Red Label Sausage Rolls packaging design material
1960sIncludes designs of packaging for Sainsbury's Red Label Sausage Rolls.
SA/PKC/PRO/1/5/1/61
Sainsbury's Rissoles packaging design material
1960sIncludes artwork, images and packaging for Sainsbury's Rissoles.
SA/PKC/PRO/1/5/1/62
Sainsbury's Skinless Pork Sausages packaging design material
1960sIncludes design of packaging for Sainsbury's skinless pork sausages.
SA/PKC/PRO/1/5/1/71
Sainsbury's Beefburgers packaging design material
1960s-1970sIncludes designs of packaging for Sainsbury's beefburgers.
SA/PKC/PRO/1/5/1/75
Sainsbury's Butter Beans packaging design
1960s-1980sIncludes designs, mock up and actual packaging for Sainsbury's butter beans.
SA/PKC/PRO/1/6/1/6
Sainsbury's Green label margarine packaging design
1960sIncludes design of packaging for Sainsbury's green label margarine.
SA/PKC/PRO/1/6/1/8
Sainsbury's Devonshire Butter packaging design
1960s-1970sIncludes designs of packaging for Sainsbury's Devonshire Butter.
SA/PKC/PRO/1/6/1/9