Long Read

Butter was one of just three products sold in the first Sainsbury's store, and remained a key product during Sainsbury's development into a national chain. We look here at the history of butter, margarine and spreads at Sainsbury's.

Long Read

A look back at evolution of one of Sainsbury's first own brand products and the nation's favourite - tea.

Long Read

The Sainsbury Archive contains thousands of items created during the product packaging design process from the 1960s onwards. Many can now be viewed online, providing a great source of information and inspiration. See what there is and how to delve into it here.