Long Read
Eggs-traordinary
Did you know that Sainsbury’s once sold eggs packed loose in paper bags? It’s no yolk! Crack open this article to find out much more about the fascinating history of this everyday food.
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Cereal Story
The evolution of breakfast cereal has been fascinating. There were healthier bran-based cereals as well as sugary selection trying to win nation’s heart via their taste buds over the years.
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Bringing Home the Bacon
Sainsbury’s has sold bacon for nearly its entire history, and for much of this time it was one of the company’s most important products. Read this meaty article to learn more.
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Cheese it! A history of cheese at Sainsbury's
Cheese has been a key product of Sainsbury's since its early days as a dairy shop. We look at the story of cheese at Sainsbury's over the years.
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Packaging Design Files
The Sainsbury Archive contains thousands of items created during the product packaging design process from the 1960s onwards. Many can now be viewed online, providing a great source of information and inspiration. See what there is and how to delve into it here.
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Time for a Cuppa
A look back at evolution of one of Sainsbury's first own brand products and the nation's favourite - tea.
Long Read
Butter and Margarine
Butter was one of just three products sold in the first Sainsbury's store, and remained a key product during Sainsbury's development into a national chain. We look here at the history of butter, margarine and spreads at Sainsbury's.