"Proof of the Pudding: Food Supermarket Development in the Local Community" video

Video produced for Sainsbury's about the development of the Burpham store in Guildford which opened in 1985.

The video is presented by Gurth Hoyer Millar (Sainsbury's Property and Development Director). The video explains the initial public objections and concerns about the store, the planning process and how concerns were alleviated, the positive reaction to the store and the impact of it on local traders and community.

Includes discussion of: local press comments opposing the development of the store; public opinion on developing a new store; the council's planning role and public consultation; concerns about the effect on other traders; effect on the existing Sainsbury's town centre store; concerns from local residents in Burpham and heated council meetings; issues relating to roads; support for store from people in surrounding areas; split council meeting on deciding the location of the supermarket; residents association concerns; environmental package by Sainsbury's including landscaping, playing fields and canalside walk; Sainsbury's working with council on design of store to blend in well in the local area; positive views of local people following completion of supermarket; biggest ever turnout for a store opening; store opening with Sir John Sainsbury; easier for shoppers than town centre; local traders in Burpham not worried; survey showed businesses had not been affected, in some cases improved; small reduction in cars using town centre car park; limited impact on town centre stores mainly affecting Sainsbury's own town centre store; additional road traffic in Burpham; lessons learned.

Interviews are included with: Derek Horne (Guildford Council planning officer); David Watts (Chief Executive of Guildford Council); independent traders in town centre; Ann Dent (Chief Reporter, Surrey Advertiser); Reginald Beatrip (ward councillor for Burpham); Keith Fitzpatrick (manager of Burpham store); shoppers at Burpham store; local traders in Burpham; Fred Burrows (Borough Engineer, Guildford Council).

Includes footage of: Burpham store exterior; Guildford town centre store; aerial view of Burpham site; store opening; interior of the store; local shops in Burpham.

A Malachite production for J Sainsbury plc. Duration: 26 minutes.