"Sainsbury's Community Store" (Chipping Ongar) video

Video relating to the development of Sainsbury’s ‘community stores’ which uses Chipping Ongar, Essex store as a case study. It was probably produced for public relations purposes in connection with the development of new community stores. The video highlights the benefits the store offered the local community. It also seems to be intended to ease concerns which people may have eg on the impact on local traders and traffic flow.

Includes interviews with Sainsbury’s deputy store manager, employee on the fish counter, customers, a local butcher, and a parking attendant. Footage is included of the store exterior and interior. Brentwood store is also mentioned, and some brief footage of that store is included.

Duration: 5 minutes 40 seconds. The video was produced for Sainsbury’s by Agency Communiqué. Production company Video Assignments.