"Sainsbury's Everyone's Favourite Ingredient: Sainsbury's Staff Video", 4 Sep 1995

Video relating to customer service and marketing campaigns at Sainsbury’s.

The video discusses: visits by David Sainsbury to stores; customer service and the “Service Recipe” commercial; the “Romance” commercial and story of a couple who met at Sainsbury’s; the Schoolbags promotion; and how similar themes are to be continued in future marketing campaigns and initiatives.

Includes footage of David Sainsbury visiting Shorehead store in Huddersfield making a cake; David Sainsbury in his car/van; David Sainsbury talking to staff and customers; clips of television commercials; baby trolleys; marketing material including Schoolbags; filming of Schoolbags commercial with children. Interviews are included with Ivor Hunt (Marketing Director); Tom Vyner (Deputy Chairman); and David Abbott (Abbott Mead Vickers). A song with lyrics “It was love at first sight in Sainsbury’s” is also included.

Duration: 11 minutes. Produced by CTN for J. Sainsbury plc.