Sainsbury's Christmas video for staff instructing them about Christmas offers and messages. The programme is on a three hour loop. Video of a Powerpoint presentation, with no audio. The presentation is divided into sections:
"Christmas food 2004", with images, general information and details of "hero lines" (Taste the Difference Birch and Juniper Smoked Salmon, Luxury Christmas Pudding, Luxury Yule Log, Taste the Difference Fairy Light Cake)
"Sainsbury's Christmas adverts 2004", with basic information about television commercials and still images, including "Sainsbury's Christmas Gifting" advert
"Delivering great customer service in Christmas 2004!", which sets out customers' expectations, comments, and how staff can make a difference
"Christmas store help 2004", explaining that business centre colleagues will be helping in stores, with statistics relating to their contribution from Christmas 2003.
Staff guides to new products and campaigns
"Christmas all wrapped up... a colleagues guide to this year's Christmas offers and messages" video
- Ref. No: SA/BRA/3/1/6/16
- Date: 2004
- Level: File
- Extent: 1 file
- Access: Open
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