New Year News - Management Briefing for January Promotion video

Video introducing staff to 1996 January Savers advertising campaign.

Video includes:
00:00: "News from JS" news bulletin-style introduction with clips of printing of posters, filming of television commercial, product testing, customers in branch(es) and staff in warehouse.
00:45, 04:19, 09:09 and 10:52: clips of discussion of January Savers involving retail director David Clapham, marketing director Kevin McCarten, Whitechapel store manager Mark Ellery and Horsham store manager Simon Naish.
02:20, 07:12 and 09:35: clips of filming of January Savers television commercial and interview with Marcia Goddard of National Advertising.
02:55 and 07:37: clips of Sainsbury's ready meals buyers tasting a cheese product and interview with buyer, ready meals Allison Muller explaining the choice of chilled Chicken Tikka Masala ready meals for promotion and its quality.
05:46: clips of interview with Diane Carter, logistics operations, and staff in warehouse(s) preparing products for the campaign.
06:24: clips of discussion of point of sale advertising material, printing of posters and interview with Neil Brassington, instore marketing.
07:57: clips of Sainsbury's branch staff participating in blind taste test of Sainsbury's Corn Flakes and Kellogg's Corn Flakes and commenting.
08:53: clips of customers in a branch and Sainsbury's Economy products.
09:53: the finished January Savers television commercial, showing customers noticing products in a branch with reduced price and multibuys.

Video ends with text onscreen "A CTN production for Sainsbury's".

There are seven additional videos of unedited footage ("rushes") for this video.

Duration: 11 minutes 30 seconds.