Image of chairman John Davan Sainsbury, his wife Anya and Jennifer Jenkins in 9/11 London Road, Croydon branch on its opening day as decimal currency training shop

Image included in 'JS Journal' March 1970, p.1, with the caption "Mrs. Roy Jenkins, wife of the Chancellor of the Exchequer and Chairman of The Consumers' Council talking with Mr. & Mrs. John Sainsbury at the opening of our Decimal Shop in Croydon." The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for Sainsbury's plans and arrangements for the UK's change to decimal currency on 15 February 1971. The Decimal Shop was opened on 10 February 1970 and was the first of its kind in the UK.

Image includes a conversion table showing prices in the old currency and the new decimal currency. Larger print of part of an image included in contact sheet SS 12. Image by Brian Shuel.