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Film showing the opening of the Sainsbury’s store at Bretton, Peterborough.

The film includes footage of: the store interior; staff getting the store ready for opening; doughnuts; delicatessen counter; preparing tills; beers, wines and spirits department; store signage; a staff meeting; customers arriving by bus; store exterior and car park; the opening of the store with J.D. Sainsbury [later Lord Sainsbury of Preston Candover]; photographers; the first customers arriving; customers shopping; checkouts; and bus fares being refunded.

There is no sound on the copy of the film that has been digitized. It is not clear whether there was originally any sound track or if it was only produced as a mute film.

Duration: 8 minutes 40 seconds. Produced by Gratton Darbishire, Byfield, Daventry, Northamptonshire.