Video containing clips from a focus group meeting with customers discussing the things they don’t like about Sainsbury’s, and comparing Sainsbury’s with other supermarket chains. The label on the tape[?] suggests the video was prepared by the Billett Consultancy for a conference involving Sainsbury's directors and was presented by John Billett, Chief Executive, the Billett Consultancy.
The customers give their opinion on: selection and availability; pricing and special offers; fruit and vegetables; meat; bread; branded products; packing service; customer service; other retailers like Tesco having improved but Sainsbury’s having stagnated.
Duration: 19 minutes.
Videos of miscellaneous and unidentified meetings and conferences
"Billetts: Sainsbury's Directors' Conference 1996" video
- Ref. No: SA/CO/12/15/3
- Date: 1996
- Level: File
- Extent: 1 file
- Access: Open
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