Video recording of a presentation by Kevin McCarten (Sainsbury’s Marketing Director) at the Northern Regional Roadshow (appears to be for store managers) about marketing.
Discusses: his career background; what is marketing; "how to win" at marketing including understanding customer needs; and a "possible vision of the future" for marketing.
Duration: 34 minutes. Video produced by Sainsbury's Visual Communications & Events.
Videos of miscellaneous and unidentified meetings and conferences
"Retail Road Show March 1996: Kevin McCarten" video
- Ref. No: SA/CO/12/15/5
- Date: Mar 1996
- Level: File
- Extent: 1 file
- Access: Open
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