Reports and statistics from market research surveys

Contains reports and statistics from market research surveys e.g. Sainsbury's petrol users, Sainsbury's shopper visits per week, customer satisfaction survey and 'attitudinal rating monitor survey - summary report'. Attitudinal rating monitors are surveys designed to 'provide a detailed evaluation of trends in advertising awareness and communication, and importantly, shoppers' attitudes to major outlets on a list of key functional and psychological rating factors'.