Market reports and research
"'Safe Living' Qualitative Research Final Report", Jul 1989
- Ref. No: SA/MARK/1/26
- Format: Document/Page/item
- Date: Jul 1989
- Level: Item
- Extent: 1 item
- Access: Open
Market research report by Lynne Gravelle (research consultant) for Sainsbury's, which investigates "potential customer concerns in the area of 'safe living'". The report gives the findings of twelve group discussions held on 13 to 22 June 1989. Issues raised in the report include environmental issues (including the ozone layer/CFCs) and personal/health issues (including food poisoning, additives, healthy eating).
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