Customer feedback leaflets and cards, 2013

File containing customer feedback material collected from Sainsbury's branches, as part of market research.

Includes:

Customer feedback questionnaire entitled 'How can we make your store better?' collected from Mare Street Sainsbury's Local (London). The questionnaire asks shoppers: how often they use the store; how they get to the store; whether they use the store for their main weekly shop; what the store could stock to make it better (fresh goods, groceries, tins and dry goods, household goods); whether customers would prefer more check-outs, more self scan checkouts, or more space in store. This customer feedback exercise was carried out with Four Communications plc.
The cover features a photograph of Sainsbury's products (eggs, wine, tomatoes, spaghetti, milk) in a shopping bag. It also features the 'Live Well For Less' slogan with outline of the UK.

Business-card sized card with orange and white print and text 'How did we do today? Tell Sainsbury's. tellsainsburys.co.uk.'.