New store market research
"Sainsbury's Supermarkets Ltd New Store Research Programme Summary to December 1997" report
- Ref. No: SA/MARK/1/30/1
- Format: Document/Page/item
- Date: 3 Feb 1998
- Level: Item
- Extent: 1 item
- Access: Review before access
Report by INRA UK (International Research Associates (UK) Ltd) for Sainsbury's summarising the findings of a survey researching customers' reactions to new stores. This included awareness of the stores, reasons for being in favour or against the new store, and their thoughts on Sainsbury's. Surveys were carried out in various towns where new Sainsbury's stores were built including Aberdeen, Glasgow, Kirkcaldy, Coleraine, March, Melksham, Kenilworth, Oswestry, Deal and Ashbourne.
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