Market research report by Research & Auditing Services Ltd (reference 5732/PSD) for Sainsbury's which contains the results from a market research questionnaire in which 589 people were surveyed. It includes bar charts showing figures for: shopping behaviour; advertising/store awareness and likelihood to visit; and attitudes to store. The research relates both to Sainsbury's and its competitors.
The report is titled on the cover "J Sainsbury - New Store Research; Bristol Emerson Green Summary of Stage D Findings"
New store market research
Bristol Emerson Green new store market research report (summary of stage D findings), 1997
- Ref. No: SA/MARK/1/30/2
- Date: Apr 1997
- Level: Item
- Extent: 1 item
- Access: Open
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