Proofs of newspaper advertisements, 1966-1980

Contains final proofs of advertisements for press release.

The majority of advertisements give examples of "Sainsbury's Discount '80" offers on specific products (food, pet, household) and some refer to specific stores. Also freezer centres.

Other advertisements are of an earlier date (e.g. 1969) and refer to the cleanliness of stores, self-service branches, an Australian food promotion (Australian Food fortnight) and Sainsbury's 'Supersaves'.

The proofs are of varying sizes. Also includes photocopies of various similar advertisements.

Slogans:
'You get it straight from Sainsbury's'
'Good food costs you less at Sainsbury's'
'100 Good Food Years'

Duplicates:
Item 55: 4 identical copies

Advertisements include:

1. 'Sainsbury's Discount '80' advertisement 'Now good food costs less in Macclesfield' with slogan 'Where good food costs less'. Includes prices for 'Fresh & Frozen', 'Groceries', 'Canned Goods', and 'Toiletries & Household'. Also includes illustrations of fresh and packaged food. Includes a map of the area along with opening hours.

2. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Pork', 'Bird's Eye Beef Burgers', 'Bird's Eye Garden Peas', 'Ross Cod Steak in Butter Sauce', Sainsbury's Red Label Tea Bags', 'Ryvita', 'McVitie's Home Wheat', 'Weetabix', 'Golden Shred Marmalade', 'Hartley's New Jam', 'Cubes from the Makers of Bovril', 'McDougall's Flour', 'Sainsbury's Peach Slices', 'Lych-Gate Peeled Plum Tomatoes', 'Campbell's Condensed Soup', 'Sainsbury's Canadian Red Salmon', 'Jaffa Grapefruit', 'Jaffa Oranges', 'Ariel', 'Bold'. Also includes illustrations of these products.

3. 'Everything you'd expect from Sainsbury's fresh food. But colder' photocopied advertisement for frozen food c. 1980, with slogan 'Your local Sainsbury's'. Includes illustration of a freezer with frozen food. Also includes a note that the advert was for inclusion in the Bath & West Evening Chronicle.

4. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Winton (Wimborne Road). Note written on the advertisement that it was for inclusion in the Colchester Evening Gazette (crossed out and annotated to Bournemouth Evening Echo.

5. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Chippenham (Gladstone Road); Bath (Southgate Street). Note written on the advertisement that it was for inclusion in the Bath & West Evening Echo.

6. 'A prosperous New Year to all our customers with Sainsbury's prices' advert, c. 1980, with slogan 'You get it straight from Sainsbury's'. Includes prices for 'Johnson's Carefree Panty Shields', 'Shield' soap, ''Alberto VO5 Shampoo', 'Supersoft Hairspray', ''Macleans Freshmint', 'Dr White's Panty Pads'. Also includes illustrations of these products.

7. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Sittingbourne (Bell Road). Note written on the advertisement that it was for inclusion in the Sheerness Times Guardian Group.

8. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Sittingbourne (Bell Road). Note written on the advertisement 'Kent (Webb Offset).

9. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Hayes (Pump Road). Note written on the advertisement that it was for inclusion in the Middlesex Advertiser & [?].

10. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Basildon (Pitsea Centre). Note written on the advertisement that it was for inclusion in the Southend Evening Echo.

11. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Broadfield (Broadfield Barton). Note written on the advertisement that it was for inclusion in the Crawley & District Observer.

12. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Broadmead (Broadweir); Bedminster (East Street); Kingswood (Kings Chase Centre); Worle (North Worle Centre). Note written on the advertisement that it was for inclusion in the Bristol Evening Post.

13. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Taunton (Paul Street). Note written on the advertisement that it was for inclusion in the Somerset County Gazette.

14. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Northwich (Leicester Street). Note written on the advertisement that it was for inclusion in the Northwich Chronicle.

15. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Bridgewater (Eastover). Note written on the advertisement that it was for inclusion in the Bridgewater Mercury.

16. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Newcastle Under Lyme (Liverpool Road). Note written on the advertisement that it was for inclusion in the Stoke Evening Sentinel.

17. 'Sainsbury's Discount '80' advertisement 'Sainsbury's brand new store in Tamworth' (Ankerside Shopping Centre) with slogan 'Full of freshness, full of value, full of choice'. Includes prices for 'Groceries', 'Fresh & Frozen', 'Groceries', 'Canned Goods', and 'Toiletries & Household'. Also includes illustrations of fresh and packaged food. Includes a map of the area along with opening hours.

18. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Groceries', 'Fresh & Frozen', 'Groceries', 'Canned Goods', and 'Toiletries & Household'. Also includes prices and illustrations for 'Sainsbury's Tomato Soup Mix', 'Bird's Eye Chicken Pie', 'Vendona's Instant Coffee', 'McDougall's Flour', 'Sainsbury's Cheshire' Cheese, 'Sainsbury's Vegetable Oil', 'Sainsbury's Jaffa orange juice', 'Lyon's Ready Brek', 'Cubes from the Makers of Bovril'. Note written on advertisement that it was for inclusion in the Sun, 17 Jan.

19. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Groceries', 'Fresh & Frozen', 'Groceries', 'Canned Goods', and 'Toiletries & Household'. Also includes prices and illustrations for 'Sainsbury's Tomato Soup Mix', 'Bird's Eye Chicken Pie', 'Vendona's Instant Coffee', 'McDougall's Flour', 'Sainsbury's Cheshire' Cheese, 'Sainsbury's Vegetable Oil', 'Sainsbury's Jaffa orange juice', 'Lyon's Ready Brek', 'Cubes from the Makers of Bovril'. Note written on advertisement that it was for inclusion in the Daily Mail and Daily Express, 17 Jan.

20. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Kingswood (Kings Chase Centre); Bedminster (East Street); Worle (North Worle Centre). Also advertises the opening of a new branch at the Clifton Down Shopping Centre. Note written on the advertisement that it was for inclusion in the Bristol Evening Post.

21. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Winton (Wimborne Road). Note written on the advertisement that it was for inclusion in the Colchester Evening Gazette; Staffs Newsletter.

22. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Basildon (Pitsea Centre). Note written on the advertisement that it was for inclusion in the Southend Evening Echo and the Tamworth Herald.

23. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Northwich (Leicester Street). Note written on the advertisement that it was for inclusion in the Northwich Guardian.

24. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Worle (North Worle District Centre). Note written on the advertisement that it was for inclusion in the South Avon Mercury.

25. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Telford (The Mall, Town Centre). Note written on the advertisement that it was for inclusion in the Shropshire Star.

26. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Cwmbran (The Strand, Town Centre).

27. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Tamworth (Ankerside Shopping Centre). Note written on the advertisement that it was for inclusion in the Southend Evening Echo.

28. 'Discount '80' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Meat Value', 'Fresh & Frozen', and 'Toiletries & Household'. Also includes prices and illustrations for 'Lenor', 'Ty-Phoo Tea', 'Sainsbury's Oxtail Soup Mix', 'Vendona's instant coffee', 'Wall's Steak & Kidney Pie', ''Sainsbury's Peach Slices', 'Sainsbury's soft blue label margarine', 'Scott's Porage oats', 'Primula World Famous Cheese Spread'. Includes note written on advert that it was for inclusion in the Daily Mail; Daily Express, 31 Jan.

29. 'Discount '80' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Meat Value', 'Fresh & Frozen', and 'Toiletries & Household'. Also includes prices and illustrations for 'Lenor', 'Ty-Phoo Tea', 'Sainsbury's Oxtail Soup Mix', 'Vendona's instant coffee', 'Wall's Steak & Kidney Pie', ''Sainsbury's Peach Slices', 'Sainsbury's soft blue label margarine', 'Scott's Porage Oats', 'Primula World Famous Cheese Spread'. Includes note written on advert '31 Jan'. This advert is identical to item 28. except that the print is smaller.

30. 'Discount '80' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Meat Value', 'Fresh & Frozen', and 'Toiletries & Household'. Also includes prices and illustrations for 'Lenor', 'Ty-Phoo Tea', 'Sainsbury's Oxtail Soup Mix', 'Vendona's instant coffee', 'Wall's Steak & Kidney Pie', ''Sainsbury's Peach Slices', 'Sainsbury's soft blue label margarine', 'Scott's Porage oats', 'Primula World Famous Cheese Spread'. Also includes note written on advert that it was for inclusion in the Telegraph 31 Jan.

31. 'Sainsbury's save you money on your household needs' advertisement, c. 1980, with slogan 'You get it straight from Sainsbury's'. Includes prices and illustrations for 'Bold', 'Dixcel' toilet paper', 'Sainsbury's Low Lather Automatic Soap Powder', 'BP super concentrated wash up', 'Ariel', 'brillo'. Also includes note written on advert that it was for inclusion in the Daily Mail and Daily Express 30 Jan.

32. 'Sainsbury's save you money on your household needs' advertisement with slogan 'You get it straight from Sainsbury's'. Includes prices and illustrations for 'Bold', 'Dixcel' toilet paper', 'Sainsbury's Low Lather Automatic Soap Powder', 'BP super concentrated wash up', 'Ariel', 'brillo'. Also includes note written on advert that it was for inclusion in the Sun 30 Jan.

33. 'Take care and save at Sainsbury's' advertisement, c. 1980, with slogan 'You get it straight from Sainsbury's'. Includes prices and illustrations for 'Alberto Balsam conditioning Shampoo', ''Alberto Balsam' [conditioner], 'Johnson's Vespré Press-on Towels', 'Crest' [toothpaste], 'Camay' [soap]. Also includes note written on item that it was for inclusion in the Daily Mail; Daily Express as a half-page advert 29 Jan.

34. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Bridgwater (Eastover).

35. 'Sainsbury's Discount '80': 'brand new store in South Woodford' photocopied advertisement with slogan 'Full of freshness, full of value, full of choice'. Includes photographs of a woman in a fresh produce aisle; a family with a shopping trolley opening a freezer; convenience produce; a woman with a trolley loading shopping into a car; toiletries. Also includes a map along with opening hours. Advertisement headings: 'Sainsbury's famous freshness'; 'Pick and weigh'; 'In-store bakery'; 'Freezer Department'; 'Off-licence'; 'Sainsbury's own brands'; 'Other departments too'; 'Your new Sainsbury's is so convenient'. Branches mentioned: South Woodford (George Lane).

36. 'The vegetables you'll find at Sainsbury's next week are coming along nicely' advertisement c. 1980. Includes a photo of a lettuce growing in soil. Also includes slogan 'Your local Sainsbury's'. Note written on advert that it was for inclusion in the Tamworth Herald; Stoke Evening Sentinel; Middlesex Advertiser; Northwich Chronicle.

37. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Newcastle Under Lyme (Liverpool Road).

38. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Cwmbran (The Strand, Town Centre). Also includes note written on advert that it was for inclusion in the South Wales Argus.

39. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Sittingbourne (Bell Road). Also includes note written on advert that it was for inclusion in the Sheerness Times Guardian Group.

40. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Sittingbourne (Bell Road). Also includes note written on advert: Kent (Webb Offset).

41. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Tamworth (Ankerside Shopping Centre). Also includes note written on advert that it was for inclusion in the Tamworth Herald.

42. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Hayes (Pump Lane). Also includes note written on advert that it was for inclusion in the 'Midd. Ad. & Gaz'.

43. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Chippenham (Gladstone Rd.); Bath (Southgate Street). Also includes note written on advert that it was for inclusion in the Bath & West Evening Chronicle.

44. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Kingswood (Kings Chase Centre); Bedminster (East Street); Worle (North Worle Centre). Also advertises 'A new Sainsbury's store is now open at the Clifton Down Shopping Centre Whiteladies Road'. Note written on the advertisement that it was for inclusion in the Bristol Evening Post.

45. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Northwich (Leicester Street). Also includes note written on advert that it was for inclusion in the Northwich Guardian.

46. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Exeter (Guildhall Shopping Area). Also includes note written on advert that it was for inclusion in the Exeter Express & Echo.

47. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Stafford (Broad Street). Also includes note written on advert that it was for inclusion in the Colchester Evening Gazette (crossed out and annotated to Staffs Newsletter).

48. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Winton (Wimborne Road). Also includes note written on advert that it was for inclusion in the Bournemouth Evening Echo.

49. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Lexden (London Road). Also includes note written on advert that it was for inclusion in the Colchester Evening Gazette.

50. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Branches mentioned: Stafford (Broad Street). Also includes note written on advert that it was for inclusion in the Staffs Newsletter.

51. 'More good-looking prices from Sainsbury's' advertisement c. 1980, with slogan 'You get it straight from Sainsbury's'. Includes prices for 'Fresh' soap, ''Gibbs SR' toothpaste, 'Silvikrin Hairspray', 'Head & Shoulders Shampoo', 'Johnson's baby powder', 'Gillette Right Guard Anti-Perspirant'. Also includes illustrations of these products. Includes note written on advert that it was for inclusion in the Daily Mail; Daily Express week commencing 18 Feb.

52. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for: 'Stork SB Margarine', 'Pork', 'Bird's Eye Beef Burgers', 'Bird's Eye Cod Fish Fingers', 'Bird's Eye Garden Peas', 'Ryvita', 'McVitie's Milk Chocolate Home Wheat', 'Weetabix', 'Golden Shred Marmalade', 'Hartley's New Jam', 'Cubes from the Makers of Bovril', 'McDougall's Flour', 'Brooke Bond D Tea', 'Sainsbury's Red Label Tea Bags', 'Campbell's Condensed Soup', 'Sainsbury's Canadian Red Salmon', 'Sainsbury's Peach Slices', 'Lych-Gate Peeled Plum Tomatoes', 'Ariel', 'Bold'. Also includes illustrations of these products. Includes note written on advert that it was for inclusion in the Daily Mail; Daily Express, 14 Feb.

53. 'More good-looking prices from Sainsbury's' advertisement c. 1980, with slogan 'You get it straight from Sainsbury's'. Includes prices for 'Fresh' soap, ''Gibbs SR' toothpaste, 'Silvikrin Hairspray', 'Head & Shoulders Shampoo', 'Johnson's baby powder', 'Gillette Right Guard Anti-Perspirant'. Also includes illustrations of these products. Includes note written on advert that it was for inclusion in the Sun, week commencing 18 Feb.

54. 'Sainsbury's Discount '80' photocopied advertisement for new store in South Woodford (George Lane). Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Also includes photos of a family with a shopping trolley opening a freezer and a woman with a trolley in a fresh fruit aisle. Includes a map along with opening hours and pull quotes: 'Sainsbury's famous freshness'; 'In-store bakery'; 'Freezer Department'; 'The choice is yours'.

55. 'Sainsbury's bring you the greatest thing since sliced bread. Unsliced bread' advertisement c. 1980, with slogan 'Good food costs less at Sainsbury's'. Includes photos of: 'Granary Bread', 'Small Bloomer', 'Continental Seedless Light Rye', 'Long Split Tin', 'Hovis', 'Sandwich Tin', 'Continental Black Rye', 'Daktyla', 'Wheten Loaf', 'Tea Roll', 'Coburg', 'Large Bloomer', 'Crusty Brown', 'Chollah', ' 'Vogel's Swiss Style Mixed Grain', ''Soft Loaf', 'Farmhouse', 'French Stick', 'Polish Style Rye', 'Vienna', 'Wholemeal'.

56. 'Sainsbury's Discount '80' advertisement for new store in Clifton, Bristol (Clifton Down Shopping Centre, Whiteladies Road) with slogan 'Sainsbury's bring bigger and better shopping to Clifton'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Also includes photos of a woman with a trolley in a fresh fruit aisle and a batch of bakery goods. Includes a map along with opening hours and pull quotes: 'Sainsbury's famous freshness'; 'In-store bakery'; 'Freezer Department'; 'The choice is yours'. Advert also includes a special promotion for British Rail adult Day Return tickets.

57. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for: 'Stork SB Margarine', 'Pork', 'Bird's Eye Beef Burgers', 'Bird's Eye Cod Fish Fingers', 'Bird's Eye Garden Peas', 'Ryvita', 'McVitie's Milk Chocolate Home Wheat', 'Weetabix', 'Golden Shred Marmalade', 'Hartley's New Jam', 'Cubes from the Makers of Bovril', 'McDougall's Flour', 'Brooke Bond D Tea', 'Sainsbury's Red Label Tea Bags', 'Campbell's Condensed Ox Tail Soup', 'Sainsbury's Canadian Red Salmon', 'Sainsbury's Peach Slices', 'Sainsbury's evaporated milk', 'Ariel', 'Bold'. Also includes illustrations of these products.

58 'Sainsbury's Discount '80' advertisement for new store in Clifton, Bristol (Clifton Down Shopping Centre, Whiteladies Road) with slogan 'Sainsbury's bring bigger and better shopping to Clifton'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', and 'Toiletries & Household'. Also includes photos of a woman with a trolley in a fresh fruit aisle and a batch of bakery goods. Includes a map along with opening hours and pull quotes: 'Sainsbury's famous freshness'; 'In-store bakery'; 'Freezer Department'; 'The choice is yours'. Advert also includes a special promotion for British Rail adult Day Return tickets. The advert is similar to item 56 but contains prices for different goods.

59. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for: 'Pork', 'Bird's Eye Beef Burgers', 'Bird's Eye Garden Peas', 'Ross Cod Stead in Butter Sauce', 'Sainsbury's Red Label Tea Bags', 'Ryvita', 'McVitie's Milk Chocolate Home Wheat', 'Weetabix', 'Golden Shred Marmalade', 'Hartley's New Jam', 'Cubes from the Makers of Bovril', 'McDougall's Flour', 'Sainsbury's Peach Slices', 'Lych-Gate Peeled Plum Tomatoes', 'Campbell's Condensed Soup', 'Sainsbury's Canadian Red Salmon', 'Jaffa Grapefruit', 'Jaffa Oranges', 'Ariel', 'Bold'. Also includes illustrations of these products. Includes note written on advert that it was for inclusion in the Daily Mail and Daily Express.

60. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for: 'Pork', 'Bird's Eye Beef Burgers', 'Bird's Eye Garden Peas', 'Ross Cod Stead in Butter Sauce', 'Sainsbury's Red Label Tea Bags', 'Ryvita', 'McVitie's Milk Chocolate Home Wheat', 'Weetabix', 'Golden Shred Marmalade', 'Hartley's New Jam', 'Cubes from the Makers of Bovril', 'McDougall's Flour', 'Sainsbury's Peach Slices', 'Lych-Gate Peeled Plum Tomatoes', 'Campbell's Condensed Soup', 'Sainsbury's Canadian Red Salmon', 'Jaffa Grapefruit', 'Jaffa Oranges', 'Ariel', 'Bold'. Also includes illustrations of these products. Includes note written on advert that it was for inclusion in the Daily Telegraph.

61. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Chippenham (Gladstone Road); Bath (Southgate Street). Note written on the advertisement that it was for inclusion in the Bath & West Evening Chronicle. Also includes written note: 'Premlux. 1 Line Block 5/5'.

62. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Cwmbran (The Strand, Town Centre). Note written on the advertisement that it was for inclusion in the South Wales Argus.

63. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Also includes parking sign with text 'Free Ground Level Car Parking'. Branches mentioned: Northwich (Leicester Street). Note written on the advertisement that it was for inclusion in the Northwich Chronicle.

64. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Also includes text 'Basildon Proof'. Branches mentioned: Basildon (The Pitsea Centre). Note written on the advertisement that it was for inclusion in the Southend Evening Echo; Tamworth Herald.

65. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Also includes parking sign with text 'Free Ground Level Car Parking'. Branches mentioned: Worle (North Worle District Centre). Note written on the advertisement that it was for inclusion in the South Avon Mercury.

66. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Bridgwater (Eastover). Note written on the advertisement that it was for inclusion in the Bridgwater Mercury.

67. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Taunton (Paul Street). Note written on the advertisement that it was for inclusion in the Somerset County Gazette.

68. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Northwich (Leicester Street). Note written on the advertisement that it was for inclusion in the Northwich Guardian.

69 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Exeter (Guildhall Shopping Area). Note written on the advertisement that it was for inclusion in the Exeter Express & Echo.

70. 'Every Sunday, Sainsbury's reputation is on the block' advertisement for Sainsbury's butchers. Includes photo of a man in butcher's uniform carving fresh meat. Includes slogan 'Your local Sainsbury's'. Note written on the advertisement that it was for inclusion in the Exeter Express.

71. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Sittingbourne (Bell Road). Note written on the advertisement: 'Kent (Webb Offset).

72. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Ashford (Park Street). Note written on the advertisement that it was for inclusion in the Kentish Express.

73. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Stafford (Broad Street). Note written on the advertisement that it was for inclusion in the Colchester Evening Gazette; Staffs Newsletter; Bournemouth Evening Echo. Further pencilled note written on advert: Flap 1. Broad Street, Stafford. Flap 2. Wimborne Road, Winton.

74. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Telford (The Mall, Town Centre). Note written on the advertisement that it was for inclusion in the Shropshire Star.

75. 'Clean-up with Sainsbury's prices' advertisement, c. 1980 with slogan 'You get it straight from Sainsbury's'. Includes prices for 'Fairy Liquid', 'Daz', 'Dixcel' Toilet tissue, 'Daz Automatic', 'Lenor'. Also includes illustrations of these products.

76. 'Clean-up with Sainsbury's prices' advertisement, c. 1980 with slogan 'You get it straight from Sainsbury's'. Includes prices for 'Fairy Liquid', 'Daz', 'Dixcel' Toilet tissue, 'Daz Automatic', 'Lenor'. Also includes illustrations of these products. Includes note written on the advert: 'Household w/c 25/2'.

77. 'Healthy prices from Sainsbury's' advertisement c. 1980. Includes prices for 'Pears Foam Bath', 'Colgate', 'Sure Super Dry' anti-perspirant, 'Kotex Simplicity 2 Press on Towels', 'Lil-lets' tampons, 'All Clear' shampoo. Also includes illustrations for these products. Note written on the advert that it was for inclusion in the Daily Mail; Daily Express, half-page w/c 10 Mar.

78. 'Healthy prices from Sainsbury's' advertisement c. 1980. Includes prices for 'Pears Foam Bath', 'Colgate', 'Sure Super Dry' anti-perspirant, 'Kotex Simplicity 2 Press on Towels', 'Lil-lets' tampons, 'All Clear' shampoo. Also includes illustrations for these products. Note written on the advert that it was for inclusion in the Sun, half-page w/c 10 Mar.

79. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Telford (The Mall, Town Centre). Note written on the advertisement that it was for inclusion in the Shropshire Star.

80. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence', 'Toiletries & Household' and 'Jaffa Fortnight'. Branches mentioned: Chippenham (Gladstone Road); Bath (Southgate Street). Note written on the advertisement that it was for inclusion in the Bath & West Evening Chronicle.

81. 'When Sainsbury's freeze food quality never drops with the temperature' advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Hayes End (1314/1320 Uxbridge Road).

82. 'When Sainsbury's freeze food quality never drops with the temperature' photocopied advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Beaconsfield (12 The Highway).

83. 'When Sainsbury's freeze food quality never drops with the temperature' photocopied advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Waterlooville (312 London Road).

84. 'When Sainsbury's freeze food quality never drops with the temperature' photocopied advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Walton on Thames (New Zealand Ave.).

85. 'When Sainsbury's freeze food quality never drops with the temperature' photocopied advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Hove (97 George Street).

86. 'When Sainsbury's freeze food quality never drops with the temperature' photocopied advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Teddington (16 Broad Street).

87. 'When Sainsbury's freeze food quality never drops with the temperature' photocopied advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Maidenhead (19 Nicholsons Walk).

87. 'When Sainsbury's freeze food quality never drops with the temperature' advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: East Dulwich (84/90 Lordship Lane).

88. 'When Sainsbury's freeze food quality never drops with the temperature' advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Hornchurch (187 High Street).

89. 'When Sainsbury's freeze food quality never drops with the temperature' advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Lewes (Eastgate Centre).

90. 'When Sainsbury's freeze food quality never drops with the temperature' advert, c. 1980. Includes prices for 'New Zealand Lamb Shoulders', 'Danepak Unsmoked Gammon Joint', 'Danepak Unsmoked Streaky Rashers', 'Sainsbury's Chicken Quarters', 'Shetland Whiting in golden breadcrumbs', 'Young's Cod Fillets', 'Ross Fish Fingers', 'Admiral Peeled Prawns', 'Bowyers 20 Thick Pork Sausages', 'Sainsbury's Cocktail Sausage Rolls', Sainsbury's Cheese & Tomato Pizza', 'Telfers Beefburgers', 'Sainsbury's Minted Garden Peas', 'Birds Eye Garden Peas', 'Harvest Sliced Green Beans', 'Harvest Brussels Sprouts', 'Harvest Straight Cut Chips', 'Sara Lee Cakes: 'Strawberries 'n' Cream'; 'Chocolate 'n' Cream', 'Kerrygold Double Cream', 'Sainsbury's Dairy Cream Sponge', 'Wall's Italiano Ice Cream: 'Rich Toffee/Choc 'n' Hazelnut'; 'Mint Choc Chip', 'Treat Strawberry Ice Cream'. Includes promotion for 'Free Freezer Magazine'. Also includes illustration of a thermometer with the end covered in ice and the 'Sainsbury's freezer centre' logo. Branches mentioned: Ilford (94/100 Goodmayes Road).

91. 'Sainsbury's Discount '80' advertisement for new store in Surbiton (Victoria Road). Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Also includes a photo of a family with a shopping trolley opening a freezer, a map along with opening hours, and pull quotes: 'Sainsbury's famous freshness'; 'Freezer Department'; 'The choice is yours'.

92. "It's all so fresh and clean at Sainsbury's" advertisement, 1966 with slogan 'good food costs less at Sainsbury's'. Includes a photo of a cheese expert, a delivery man and fresh meat and dairy produce. Also includes price for 'Austrian Unsalted Butter'. Branches mentioned: Muswell Hill (12, Fortis Green). Includes opening hours. Also includes headings: 'Direct from the farmer'; 'Sainsbury's check very carefully'; 'Daily deliveries'. Advert for inclusion in the Hornsey Journal, 3 Jun 1966.

93. 'Sainsbury's reduce the cost of all your little extras' advertisement, c. 1980 with the slogan 'Little things cost less at Sainsbury's'. Includes prices for 'Heinz Bone & beef broth with vegetables', 'Heinz Egg custard with tapioca', 'Robinson's Braised Beef Dinner', 'Robinson's Vegetables & Chicken Casserole', 'Heinz Banana Yoghurt Dessert', 'Cow & Gate Premium Baby food', 'Ostermilk Complete Formula', 'Farley's Rusks', 'Milupa Infant Food', 'Gold Cap SMA dried baby milk food', 'Snugglers' nappies, 'Delrosa rose hip syrup', 'Baby Ribena', 'Johnson's cotton buds', 'Babettes' nappies, 'Milton 2 sterilising fluid', 'Sainsbury's Baby Powder', 'Johnson's baby shampoo'. Also includes illustrations of these products.

94. 'Sainsbury's reduce the cost of all your little extras' advertisement, c. 1980 with the slogan 'Little things cost less at Sainsbury's'. Includes prices for 'Heinz Bone & beef broth with vegetables', 'Heinz Egg custard with tapioca', 'Robinson's Braised Beef Dinner', 'Robinson's Vegetables & Chicken Casserole', 'Heinz Banana Yoghurt Dessert', 'Cow & Gate Premium Baby food', 'Ostermilk Complete Formula', 'Farley's Rusks', 'Milupa Infant Food', 'Gold Cap SMA dried baby milk food', 'Snugglers' nappies, 'Delrosa rose hip syrup', 'Baby Ribena', 'Johnson's cotton buds', 'Babettes' nappies, 'Milton 2 sterilising fluid', 'Sainsbury's Baby Powder', 'Johnson's baby shampoo'. Also includes illustrations of these products. Includes note written on the advert that it was for inclusion in the Daily Mail, 20 Mar.

95. 'Smile with Sainsbury's prices' advertisement, c. 1980. Includes prices for 'Listermint' mouthwash, 'Signal' toothpaste, 'ultra brite' toothpaste, 'Sensodyne' toothpaste, 'Oral-B' toothbrush, 'Steradent' denture cleaner. Also includes illustrations of these products.

96. 'Sainsbury's reduce the cost of all your little extras' advertisement, c. 1980 with the slogan 'Little things cost less at Sainsbury's'. Includes prices for 'Heinz Bone & beef broth with vegetables', 'Heinz Egg custard with tapioca', 'Robinson's Braised Beef Dinner', 'Robinson's Vegetables & Chicken Casserole', 'Heinz Banana Yoghurt Dessert', 'Cow & Gate Premium Baby food', 'Ostermilk Complete Formula', 'Farley's Rusks', 'Milupa Infant Food', 'Gold Cap SMA dried baby milk food', 'Snugglers' nappies, 'Delrosa rose hip syrup', 'Baby Ribena', 'Johnson's cotton buds', 'Babettes' nappies, 'Milton 2 sterilising fluid', 'Sainsbury's Baby Powder', 'Johnson's baby shampoo'. Also includes illustrations of these products. Includes note written on the advert that it was for inclusion in the Sun, 20 Mar.

97. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Northwich (Leicester Street). Note written on the advertisement that it was for inclusion in the Northwich Guardian.

98. 'Discount '80: proof that good food really does cost less at Sainsbury's' advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Kingswood (Kings Chase Centre); Bedminster (East Street) and annotated to add Clifton (Whiteladies Road). Note written on the advertisement that it was for inclusion in the Southend Evening Echo; Tamworth Herald; Bristol Evening Post; Worcester Evening Post; Bedfordshire Times.

99. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Tamworth (Ankerside Shopping Centre). Note written on the advertisement that it was for inclusion in the Southend Evening Echo; Tamworth Herald; Bristol Evening Post.

100. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Worcester (Windermere Drive, Wardon). Note written on the advertisement that it was for inclusion in the Southend Evening Echo.

101. 'Everything you'd expect from Sainsbury's fresh food. But colder' photocopied advertisement for frozen food c. 1980, with slogan 'Your local Sainsbury's'. Includes illustration of a freezer with frozen food. Also includes a note that the advert was for inclusion in the Southern Evening Echo; Kent Web[b]-Offset Group.

102. 'Everything you'd expect from Sainsbury's fresh food. But colder' photocopied advertisement for frozen food c. 1980, with slogan 'Your local Sainsbury's'. Includes illustration of a freezer with frozen food. Also includes a note that the advert was for inclusion in the Bedfordshire Times; South Wales Argus.

103. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Hayes (Pump Lane).

104. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Kempston (Bedford Road). Also includes a note that the advert was for inclusion in the Southend Evening Echo.

105. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Northwich (Leicester Street). Also includes a note that the advert was for inclusion in the Northwich Chronicle.

106. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Stafford (Broad Street). Also includes a note that the advert was for inclusion in the Colchester Evening Gazette; Staffs Newsletter; Bournemouth Evening Echo; Coventry Evening Telegraph.

107. 'Discount '80: proof that good food really does cost less at Sainsbury's' photocopied advertisement. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', and 'Toiletries & Household'. Branches mentioned: Southampton (Lords Hill District Centre). Also includes a note that the advert was for inclusion in the Kent (Webb Offset); Southern Evening Echo.

108. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for: 'Turkeys per lb', 'New Zealand Lamb Whole Legs', 'Sainsbury's Cheshire Cheese', 'Sainsbury's Soft blue label margarine', 'Sainsbury's red label tea', 'Vendona's instant coffee', 'Weetabix', 'Golden Shred' marmalade, 'Heinz Tomato Ketchup', 'Sainsbury's Salad Cream', 'Lych-Gate Peeled Plum Tomatoes', 'Ryvita', 'Bird's Eye 4 Beef Burgers', 'Ross Cod Steak in Butter Sauce', 'Sainsbury's Dairy Cream Sponge', 'Rowntree's Jelly', 'Sainsbury's Peach Slices', 'Robinson's Whole Orange Drink', 'CocaCola Coke', 'Chunky' pet food. Also includes illustrations for these products. Includes separate note written on the advert that it was for inclusion in the Daily Mail, 27 March.

109. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for: 'Turkeys per lb', 'New Zealand Lamb Whole Legs', 'Sainsbury's Cheshire Cheese', 'Sainsbury's Soft blue label margarine', 'Sainsbury's red label tea', 'Vendona's instant coffee', 'Weetabix', 'Golden Shred' marmalade, 'Heinz Tomato Ketchup', 'Sainsbury's Salad Cream', 'Lych-Gate Peeled Plum Tomatoes', 'Ryvita', 'Bird's Eye 4 Beef Burgers', 'Ross Cod Steak in Butter Sauce', 'Sainsbury's Dairy Cream Sponge', 'Rowntree's Jelly', 'Sainsbury's Peach Slices', 'Robinson's Whole Orange Drink', 'CocaCola Coke', 'Chunky' pet food. Also includes illustrations for these products. Includes separate note written on the advert that it was for inclusion in the Sun; Daily Mirror; Evening Standard, 27 March.

110. 'New Shopping Hours make shopping easier for you at Sainsbury's' advertisement, c. 1960s with slogan 'Sainsbury's where good food costs you less'. Includes headings: 'Five-day shopping week wherever possible, from January 15th'; 'These new shopping hours are more convenient'; 'In some districts, Monday all-day closing is not possible'; 'Check the new shopping hours at your local Sainsbury's'; 'What the new shopping hours will mean to you'. Also includes a photograph of a male staff member sticking a notice to a door with female customers looking on.

111. 'Come to Sainsbury's for Australia's sunshine foods' advertisement, c. 1960s promoting 'Australia's Food Fortnight, June 15-27. Includes illustrations of a fruit dessert, a Dundee cake, cooked meat on a plate and butter, captions for these illustrations: 'Luscious Canned Fruits', 'Juicy Sultanas', 'Tender Canned Meats', 'Rich Creamy Butter'. Also includes an illustration of a shopping bag held by a gloved hand and photos of a staff member, and also man and two women with a rowing boat on a beach. Includes a printed note that the advert was for inclusion in the Evening Standard; Bournemouth Evening Echo; Brighton Evening Argus; Southern Evening Echo.

112. 'Sainsbury's 100 good food years 1869-1969' anniversary advert for opening of 'Super Self-Service' store in Poole (21-26 The Arndale Centre). Includes headings: 'Comfortable, easy shopping'; 'A wide choice and exceptional value'; 'Sainsbury's shopping hours'. Also includes a photo of customers in a frozen food aisle, a map of the store location, and the anniversary logo. Includes a printed note on the advert that it was for inclusion in the Bournemouth Evening Echo, 18 Apr 1969.

113. 'Sainsbury's 100 good food years 1869-1969' anniversary advert for opening of 'Super Self-Service' store in Poole (21-26 The Arndale Centre). Includes headings: 'Comfortable, easy shopping'; 'A wide choice and exceptional value'; 'Sainsbury's shopping hours'. Also includes a photo of customers in a frozen food aisle, a map of the store location, and the anniversary logo. Includes a printed note on the advert that it was for inclusion in the Poole & Dorset Herald, 18 Apr 1969.

114. 'See what you save on Sainsbury's Super-Saves' advertisement, 1966 with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Date and Sultana Cake', 'Sainsbury's Farmhouse Fruit Cake', 'Sainsbury's Red Label Tea', 'Sainsbury's Salad Cream', 'Sainsbury's Cola Drink', 'Coca Cola', 'Portuguese Sardines', 'Sainsbury's Frankfurters', 'Colman's Mustard', 'Best Brands Mandarin Oranges', 'Chiver's Jellies', 'Robertson's Apricot Jam', 'Sainsbury's Ginger Beer'. 'Starting week commencing July 25th'. Branches mentioned: Solihull (new Shopping Square). Includes a printed note on the advert that it was for inclusion in the Solihull News, 22 Jul 1966.

115. 'Its all so fresh and clean at Sainsbury's!' advertisement, 1968 with slogan 'Come and shop at the new, new Sainsbury's where good fresh food costs less'. Includes prices for 'Sainsbury's Australian Butter', 'Sainsbury's Australian Peaches', 'Sainsbury's Australian Bartlett Pears', Sainsbury's Danish Cream', 'Australian Pineapple Pieces'. Also includes a photograph of fresh meat and dairy produce. Branches mentioned: Wolverhampton (Wulfrun Shopping Centre). Also includes a printed note on the advert that it was for inclusion in the Wolverhampton Express & Star, 24 Sep 1968.