Proofs of advertisements which appeared in local and national press including many produced as part of Christmas advertising campaigns. The adverts give examples of prices of specific Christmas lines and beers, wines and spirts and some refer to specific stores. Also adverts for late opening and late night shopping, and adverts requiring leads for sites for new stores (Midlands, Kent, Lincoln, North of England). The proofs are of varying sizes. Includes press cuttings and loose photographs of Sainsbury's beers, wines and spirits and Christmas ranges.
Slogans include:
Discount campaign
'Sainsbury's. For today's SuperShopper: You'
'Get it straight from Sainsbury's'
'Good Christmases cost less at Sainsbury's'
'All the best for Christmas from Sainsbury's'
'Good food costs less at Sainsbury's'
'It's good food and good value at Sainsbury's'
"Christmas shopping at Sainsbury's" newspaper advertisement proof
Dec 1969Advertisement published in the Wolverhampton Express and Star (16 December), Bristol Evening Post (16 December), and Bracknell News (18 December). With strapline "Good Christmases cost less at...
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"Merry Sainsbury, Mr. Christmas!" newspaper advertisement proof
1970SA/MARK/ADV/1/1/1/1/2/9/2
"Saved again, Mr Sainsbury" newspaper advertisement proof
1970Advertisement with strapline "Come Christmas saving now at Sainsbury's". Mentions Kingsway Precinct, Colchester branch.
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"What have you got for me this week, Mr. Sainsbury?" newspaper advertisement proof
1970Advertisement with strapline "Come Christmas saving now at Sainsbury's". Mentions Kingsway Precinct, Colchester branch.
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"Merry Sainsbury, Mr. Christmas!" newspaper advertisement proof
Dec 1970Advertisement with strapline "Come Christmas saving now at Sainsbury's". Published in various provincial newspapers during the week commencing 14th December - different patches are included to mention...
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"More Christmas for your money-from Sainsbury's" newspaper advertisement proof
21 Nov 1972Published in the Daily Mirror and the Sun.
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"Sainsbury's slash your drinks bill now!" newspaper advertisement proof copy
20 Nov 1973Published in the Daily Mirror.
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"Sainsbury's slash your drinks bill now!" newspaper advertisement proof
5 Nov 1973Advertisement promoting beers, wines and spirits for Christmas published in the Oxford Mail during the week commencing 5 November.
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"Christmas savings now at Sainsbury's" newspaper advertisement proof
27 Nov 1973Advertisement promoting spirits and Christmas food published in the Oxford Mail.
SA/MARK/ADV/1/1/1/1/2/9/9
"Christmas savings now at Sainsbury's" newspaper advertisement proof
26 Nov 1973Advertisement with different patches mentioning Redditch, Dudley, Chesham, King's Lynn, Gloucester, Luton, Orpington, Swindon, Bridgwater, Eastbourne, Watford, Peterborough, Woolwich and Stratford...
SA/MARK/ADV/1/1/1/1/2/9/10
"Sainsbury's help to cut the cost of Christmas" newspaper advertisement proof copy
Dec 1973Copy of advertisement proof for Telford town centre store published in the Shropshire Star (18 December), and Shropshire/Telford Journal (21 December).
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"Cheers from Sainsbury's" newspaper advertisement proof
[Nov 1974]Advertisement for beers, wines and spirits at Doncaster store.
SA/MARK/ADV/1/1/1/1/2/9/12
Broadmarsh Shopping centre supplement to Nottingham Evening Post with "Cheers from Sainsbury's" advertisement
21 Nov 1974Supplement including "Cheers from Sainsbury's" off licence advertisement. The supplement also contains information about the shopping centre which included a Sainsbury's store.
SA/MARK/ADV/1/1/1/1/2/9/13
"Sainsbury's. For drinks that go down well." newspaper advertisement first proof (not published)
20 Nov 1974First proof of off licence advertisement which was intended to be published during the week commencing 25 November 1974 in multiple provincial newspapers. This first proof differs significantly from...
SA/MARK/ADV/1/1/1/1/2/9/14
"Cheers for Sainsbury value" newspaper advertisement proof
Nov 1974Advertisement (final proof and second proof) for wines and spirits. Published during the week commencing 25 November 1974 in the Southampton Southern Echo, Shropshire Star, North Herts Gazette,...
SA/MARK/ADV/1/1/1/1/2/9/15
"Sainsbury's. For drinks that go down well." newspaper advertisement first proof (not published)
15 Nov 1974First proof of Licence advertisement which was intended to be published in the Evening News and Evening Standard on 27 November 1974. This first proof differs significantly from the final proof...
SA/MARK/ADV/1/1/1/1/2/9/16
"Cheers for Sainsbury value" newspaper advertisement proof
27 Nov 1974Advertisement for wines and spirits in Evening News and Evening Standard. Final proof and third proof.
SA/MARK/ADV/1/1/1/1/2/9/17
"Cheers for Sainsbury value" newspaper advertisement proof and cutting
Nov-Dec 1974Advertisement for wines and spirits during the week commencing 2 December 1974. Published in the Luton Evening Post, Southampton Southern Echo, Shropshire Star, North Herts Gazette, Peterborough...
SA/MARK/ADV/1/1/1/1/2/9/18
"Cheers for Sainsbury's value" newspaper advertisement proof
Dec 1974Advertisement for wines and spirits published in the Evening News and Evening Standard on 4th and 6th December 1974.
SA/MARK/ADV/1/1/1/1/2/9/19
"Four cheers for Sainsbury value!" newspaper advertisement proof and cuttings
27 Nov 1974Advertisement for beers, wines and spirits. Published in the Daily Express, Daily Mirror, Sun and Daily Mail. There are two very slightly different versions due to variations in page size - the Mail...
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"Four cheers for Sainsbury value!" newspaper advertisement proof and cutting
Dec 1974Advertisement for beers, wines and spirits. Published in the Daily Express, Daily Mirror, Sun, and Daily Mail. The layout of the Daily Mail version is adjusted very slightly as the page size is a...
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"Four cheers for Sainsbury value!" newspaper advertisement proof
5 Dec 1974Advertisement for beers, wines and spirits published in Cambridge Evening News (5 December), the Haverhill Echo (12 December) and Newmarket Journal (12 December). There are two slightly different...
SA/MARK/ADV/1/1/1/1/2/9/22
"Sainsbury's Christmas Cheer" newspaper advertisement
2 Dec 1975Advertisement for beers, wines and spirits published in the Shropshire Star (page 5) and Birmingham Evening Mail (page 4). The layout is slightly adjusted due to differences in page sizes of the...
SA/MARK/ADV/1/1/1/1/2/9/23
"Sainsbury's Christmas Cheer" newspaper advertisement
Dec 1975Published in the Daily Mirror (2 December, page 10), Daily Mail (2 December, page 10), The Sun (2 December, page 8), Daily Express (2 December, page 5), Biggleswade Chronicle (5 December, page 16),...
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"Sainsbury's Christmas Cheer" newspaper advertisement proof and cutting
9 Dec 1975Advertisement published in the Daily Express, Daily Mail, Daily Mirror, and the Sun. There are some faint annotations in pencil on the proof next to the list of beers and ciders, which might be...
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"Sainsbury's Christmas Cheer" newspaper advertisement
Dec 1975Advertisement for beers, wines and spirits published in the Shropshire Star (Tuesday 9 December, page 5), [London] Evening News (Tuesday 16 December, page 9) and [Swindon Evening Advertiser?] (no...
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"Sainsbury's Christmas Value" newspaper advertisement proof
16 Dec 1975Advertisement for Christmas food and drink published in the Daily Mirror and Daily Express.
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"Sainsbury's. For today's SuperShopper:You." newspaper advertisement
23 Nov 1976Advertisement published in The Sun.
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"Christmas cheer from Sainsbury's" newspaper advertisement
7 Dec 1976Newspaper advertisement published in the Sun (page 22) and Daily Mirror (page 20). With strapline "Sainsbury's. For today's SuperShopper: You.".
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"A Merry Christmas starts at Sainsbury's" newspaper advertisement
Dec 1976Advertisement published in the Eastbourne Gazette (8 December, page 4) and Sutton Coldfield News (10 December, page 19). The name of the store is altered for each newspaper "96 Kingfisher Drive, The...
SA/MARK/ADV/1/1/1/1/2/9/30
"Christmas cheer from Sainsbury's" newspaper advertisement and proof
14 Dec 1976Newspaper advertisement published in the Daily Mirror (page 14), Daily Mail, The Sun, Daily Express.
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"Christmas cheer from Sainsbury's" newspaper advertisement first proof (not published)
8 Dec 1976First proof of newspaper advertisement which was intended to be published in the Daily Mirror, Daily Mail, The Sun, and Daily Express on 14th December 1976. This proof does not appear to have been...
SA/MARK/ADV/1/1/1/1/2/9/32
"Christmas cheer from Sainsbury's" newspaper advertisement
16 Dec 1976Advertisement for Cwmbran branch, published in the Weekly Argus (in Gwent area) on page 6.
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"A Merry Christmas starts at Sainsbury's" newspaper advertisement proof
Dec 1976Newspaper advertisement published in South Wales Argus (15 December), South Wales Weekly Argus series (16 December), Free Press of Monmouthshire (17 December), and The News Series (17 December). "AOK...
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"Discounts at your new Cwmbran SuperSainsbury's" newspaper advertisement proof
Dec 1976Advertisement for new Cwmbran store published in South Wales Weekly Argus series (9 December), Free Press of Monmouthshire (10 December) and The News series (10 December).
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"Get in the Christmas Spirit..." newspaper advertisement proof
22 Nov 1977SA/MARK/ADV/1/1/1/1/2/9/36
Image of foods and drinks for a Christmas advertisement
[1972]Image showing: Sainsbury's Rich Fruit Christmas Cake; Bardinet Napoleon Brandy; Sainsbury's Spanish Amontillado Sherry Medium Dry; Beefeater Gin; Sainsbury's Finest Old Matured Scotch Whisky;...
SA/MARK/ADV/1/1/1/1/2/9/37
Image of foods and drinks for a Christmas advertisement
[1972]Image showing: Sainsbury's Rich Fruit Christmas Cake; Bardinet Napoleon Brandy; Sainsbury's Spanish Amontillado Sherry Medium Dry; Beefeater Gin; Sainsbury's Finest Old Matured Scotch Whisky;...
SA/MARK/ADV/1/1/1/1/2/9/38
Image of off licence products for advertisement
[1973]Image showing: Sainsbury's Lager, Sainsbury's Pale Ale, Cinzano The Bianco, Sainsbury's Italian Vermouth Sweet Red, Gordon's Special Dry London Gin, Sainsbury's Dry Gin, Beefeater London Distilled Dry...
SA/MARK/ADV/1/1/1/1/2/9/39
Image of spirits for advertisements
[1974]Image showing: Sainsbury's Finest Old Matured Scotch Whisky, Schlossberg-Kellerei Liebfraumilch, Bardinet Napoleon Brand French Brandy and Sainsbury's Amontillado Sherry Medium Dry. Image used in...
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