Comprises mainly general product advertising material, original and photocopied.
Themes include:
Valentine's Day, Spring, Mother's Day, Easter and Christmas promotional offers;
special offers on specific products such as alcohol, petrol, fresh meat, dairy products, frozen foods, take-away pitta sandwiches, toiletries, baby products and Sainsbury's Diner Range;
the substantial range of specific goods offered by stores such as 200 cheeses, 50 types of fish, wines, foreign foods and exotic fruit;
Sainsbury's Home Learning Programme;
promotions such as 'Multibuys', 'Price Watch' and 'Price Press'.
Also includes other Sainsbury's advertising material with themes such as:
new style check outs with 'Scan and Pack' service;
recruitment of school leavers for 'Youth Training Scheme' and 'Management Training Scheme' (photocopy);
customer service and facilities:
the variety of services offered by stores such as bakeries, delicatessens, freezer food, fishmongers and flower shops;
promotion of counter service for fresh meat, fishmonger and delicatessen;
branch openings;
free on-site parking;
late night opening times;
recycled plastic carrier bags and the 'Penny Back' scheme for carrier bags;
general advertising:
over 120 years of Sainsbury's "good quality" (featuring red-label tea);
Sainsbury's, the greenest grocer' - Winner of 1989 'Grocer Green Awards' for its 'green' environmentally-friendly products and clean business practices;
'Wine Taster of the Year' Competition with the Daily Telegraph;
artwork for Sainsbury's 'Local' stores and V.E. Day Celebration;
the general innovation of the company.
Some examples feature the slogans "Good Food Costs Less at Sainsbury's", "Leading by Example", "Everyone's Favourite Ingredient" and "Cheaper and Different".
"Trust Sainsbury's to parade the best Prices at Easter" newspaper advertisement proof
[c. 1990]Newspaper advertisement published in the Sun, Daily Mail, Daily Telegraph, Daily Express, Today, and Daily Star.
SA/MARK/ADV/1/1/1/1/5/3/1
"Trust Sainsbury's to parade the best Prices at Easter" newspaper advertisement proof
[c. 1990]'Trust Sainsbury's to parade the best prices at Easter.' advertisement proof, c. 1980s with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's British Grade 'A' Turkeys',...
SA/MARK/ADV/1/1/1/1/5/3/2
"Sainsbury's invite you to break with tradition this Christmas." (Whitley Bay) newspaper advertisement proof
[1989]Newspaper advertisement featuring Sainsbury's Traditional Brie, Sainsbury's Pecans, Sainsbury's White Port, Sainsbury's Stollen, The Josceline Dimbleby Christmas Book, Sainsbury's Florentines and...
SA/MARK/ADV/1/1/1/1/5/3/3
"Sainsbury's have the finest Christmas fayre at the fairest prices." (Bolton) newspaper advertisement proof
[c. 1989]Newspaper advertisement featuring Sainsbury's Assorted Biscuits, Sainsbury's West Country Farmhouse Cheddar, Sainsbury's Claret, Sainsbury's 12 Christmas Crackers, Navel Oranges, Sainsbury's Luxury...
SA/MARK/ADV/1/1/1/1/5/3/4
"That's why the new Durham Sainsbury's will be just your cup of tea." newspaper advertisement proof
[1990]Newspaper advertisement featuring image of an old J. Sainsbury's Pure Teas packet and a contemporary Sainsbury's Red Label Tea Bags packet.
SA/MARK/ADV/1/1/1/1/5/3/5
"Chippenham's new Sainsbury's opens Tuesday 7th August." newspaper advertisement proof
30 Jul 1990Newspaper advertisement promoting the opening of a new store. Published during the week commencing 30 July 1990 in the Wiltshire Gazette & Herald, West Wilts Advertiser & Journal, and the Wiltshire...
SA/MARK/ADV/1/1/1/1/5/3/6
"200 cheeses, 50 types of fish, more of everything at your new Sainsbury's." (Chippenham) newspaper advertisement proof
[30 Jul 1990]Newspaper advertisement (double page) promoting the opening of a new store. This was probably published with the "Chippenham's new Sainsbury's opens Tuesday 7th August." advertisement during the week...
SA/MARK/ADV/1/1/1/1/5/3/7
"Your new Sainsbury's offers a wider choice of fruit and vegetables." (Great Yarmouth) newspaper advertisement proof
[1989]Newspaper advertisement featuring Sainsbury's Crème de Framboise, Sainsbury's Vegetable Pate (at the delicatessen counter), Sainsbury's Apricot Soap Translucent, Sainsbury's Fresh Soup Carrot &...
SA/MARK/ADV/1/1/1/1/5/3/8
"A first taste of low prices at your new Sainsbury's" (Middlesbrough) newspaper advertisement proof
[1989]Newspaper advertisement promoting the prices of various items.
SA/MARK/ADV/1/1/1/1/5/3/9
"532 Cars. That's how much free parking you'll find at your new Sainsbury's" (Christchurch) newspaper advertisement proof
[1990]Newspaper advertisement promoting free car park at a new branch of Sainsbury's.
SA/MARK/ADV/1/1/1/1/5/3/10
"900 Cars. That's how much free parking you'll find at your new Sainsbury's" (Swindon) newspaper advertisement proof
22 Oct 1990Newspaper advertisement promoting free car park at a new branch of Sainsbury's. Published during the week commencing 22 October 1990 in the Swindon Evening Advertiser (paid for) and Swindon Star...
SA/MARK/ADV/1/1/1/1/5/3/11
"522 Cars. That's how much free parking you'll find at your new Sainsbury's" (Tunbridge Wells) newspaper advertisement proof
[1990]Newspaper advertisement promoting free car park at a new branch of Sainsbury's.
SA/MARK/ADV/1/1/1/1/5/3/12
"407 Cars. That's how much free parking you'll find at your new Sainsbury's" (Luton) newspaper advertisement proof
[1990]Newspaper advertisement promoting free car park at a new branch of Sainsbury's.
SA/MARK/ADV/1/1/1/1/5/3/13
"At Sainsbury's, some traditions have never changed." (Talbot Heath, Poole) newspaper advertisement proof
3 Dec 1990Newspaper advertisement featuring images of "Sainsbury's Fruit Will Make Your Puddings" (see SA/PKC/PAC/6/1/1/5A) paper bag design; and of some of Sainsbury's Christmas products for 1990. Published...
SA/MARK/ADV/1/1/1/1/5/3/14
"At Sainsbury's, some traditions have never changed." (Thanet) newspaper advertisement proof
10 Dec 1990Newspaper advertisement featuring images of "Sainsbury's Fruit Will Make Your Puddings" (see SA/PKC/PAC/6/1/1/5A) paper bag design; and of some of Sainsbury's Christmas products for 1990. Published...
SA/MARK/ADV/1/1/1/1/5/3/15
"At Sainsbury's, some traditions have never changed." (Shirley) newspaper advertisement proof
10 Dec 1990Newspaper advertisement featuring images of "Sainsbury's Fruit Will Make Your Puddings" (see SA/PKC/PAC/6/1/1/5A) paper bag design; and of some of Sainsbury's Christmas products for 1990. Published...
SA/MARK/ADV/1/1/1/1/5/3/16
"If you're late, late, late, Sainsbury's is open till eight." (Tunbridge Wells) copy of newspaper advertisement proof
27 Aug 1990Newspaper advertisement promoting the store's evening opening. Published during the week commencing 27 August 1990 in the Kent and Sussex Courier, and News in Focus.
SA/MARK/ADV/1/1/1/1/5/3/17
"If you're late, late, late, Sainsbury's is open till eight." (Luton) newspaper advertisement proof
12 Nov 1990Newspaper advertisement promoting the store's evening opening. Published during the week commencing 12 November 1990 in the Luton Herald and Post, and the Luton & Dunstable Citizen.
SA/MARK/ADV/1/1/1/1/5/3/18
"If you're late, late, late, Sainsbury's is open till eight." (Wellingborough) newspaper advertisement proof
[c. 1990]Newspaper advertisement promoting the store's evening opening.
SA/MARK/ADV/1/1/1/1/5/3/19
"Why Sainsbury's food is good. Why Sainsbury's food costs less." (Ellesmere Port) newspaper advertisement proof
5 Nov 1990Newspaper advertisement published during the week commencing 5 November 1990 in the Ellesmere Post Pioneer, South Wirral Herald and Post, Chester Chronicle, Wirral Globe, and Wirral Times Group. The...
SA/MARK/ADV/1/1/1/1/5/3/20
"Why Sainsbury's food is good. Why Sainsbury's food costs less." (Ellesmere Port) newspaper advertisement proof
29 Oct 1990Newspaper advertisement published during the week commencing 29 October 1990 in the Ellesmere Post Pioneer, South Wirral Herald and Post, Chester Chronicle, Wirral Globe, and Wirral Times Group. The...
SA/MARK/ADV/1/1/1/1/5/3/21
"This week, Sainsbury's deli will slice 50p off" (Ellesmere Port) newspaper advertisement proof
12 Nov 1990Newspaper advertisement with cut-out voucher for 50p off at the delicatessen counter. Published during the week commencing 12 November 1990 in the Ellesmere Post Pioneer, South Wirral Herald and Post,...
SA/MARK/ADV/1/1/1/1/5/3/22
"This week, Sainsbury's deli will slice 50p off." (Wellingborough) newspaper advertisement proof
29 Oct 1990Newspaper advertisement with cut-out voucher for 50p off at the delicatessen counter. Published during the week commencing 29 October 1990 in the Wellingborough and Rushden Herald and Post, and the...
SA/MARK/ADV/1/1/1/1/5/3/23
"Sainsbury's saves you more… much more… much, much more." (Christchurch) newspaper advertisement proof
24 Sep 1990Newspaper advertisement promoting Sainsbury's "Everyday low price", bigger packs, and "Multibuys" offers. Features Sainsbury's Granary Brown Sliced bread, Heinz Baked Beans and Argentinian Class 1...
SA/MARK/ADV/1/1/1/1/5/3/24
"Sainsbury's saves you more… much more… much, much more." (Haverhill) newspaper advertisement proof
17 Sep 1990Newspaper advertisement promoting Sainsbury's "Everyday low price", bigger packs, and "Multibuys" offers. Features Sainsbury's Granary Brown Sliced bread, Heinz Baked Beans and Sainsbury's Café...
SA/MARK/ADV/1/1/1/1/5/3/25
"Three ways... to save… at Sainsbury's" (Luton) newspaper advertisement proof
[c. Oct 1990]Newspaper advertisement promoting Sainsbury's "Everyday low price", "Special Offer", and "Multibuys" offers. Features Sainsbury's Granary Malted Brown Bread, Sainsbury's Instant Coffee Granules Medium...
SA/MARK/ADV/1/1/1/1/5/3/26
"Three ways... to save… at Sainsbury's" (Wellingborough) newspaper advertisement proof
[c. Oct 1990]Newspaper advertisement promoting Sainsbury's "Everyday low price", "Special Offer", and "Multibuys" offers. Features Sainsbury's Granary Malted Brown Bread, Sainsbury's Instant Coffee Granules Medium...
SA/MARK/ADV/1/1/1/1/5/3/27
"Three ways to save at Sainsbury's" (Thanet) newspaper advertisement proof
3 Dec 1990Newspaper advertisement promoting Sainsbury's "Everyday low price", "Multibuy" and "Special Offer" offers. Features Carnation Evaporated Milk, Sainsbury's mixer drinks range (Bitter Lemon Drink etc),...
SA/MARK/ADV/1/1/1/1/5/3/28
"Three ways to save at Sainsbury's" (Shirley) newspaper advertisement proof
3 Dec 1990Newspaper advertisement promoting Sainsbury's "Everyday low price", "Multibuy" and "Special Offer" offers. Features Carnation Evaporated Milk, Sainsbury's mixer drinks range (Bitter Lemon Drink etc),...
SA/MARK/ADV/1/1/1/1/5/3/29
"At Sainsbury's new checkouts packing is in the bag." (Bridgemead, Swindon) newspaper advertisement proof
29 Oct 1990Newspaper advertisement promoting the introduction of the 'scan and pack' service (the cashier packs the bags for the customers). Published during the week commencing 29 October 1990 in the Swindon...
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"How Sainsbury's make your money go further." (Middlesbrough) newspaper advertisement proof
[c. Oct 1990]Newspaper advertisement about Sainsbury's promotions and features to help customers save money: "Multibuys", unit pricing, "Price Watch", bigger packs with lower prices, and "Special Offers".
SA/MARK/ADV/1/1/1/1/5/3/31
"If it isn't better, cheaper or different it isn't Sainsbury's." (Whitley Bay) newspaper advertisement proof
[c. 1990]Newspaper advertisement featuring Sainsbury's Scottish Porridge Oats, Sainsbury's Pure Fruit Strawberry Jam, Sainsbury's Red Label Tea, Sainsbury's Plain Chocolate Digestive Sweetmeal Biscuits,...
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"Tour the world at the biggest ever Sainsbury's" (Hampton Hill) newspaper advertisement proof
28 May 1990Newspaper advertisement proof published during the week commencing 28 May 1990 in the Richmond and Twickenham Times series, Richmond & Twickenham Informer, Staines Informer, and Richmond & Twickenham...
SA/MARK/ADV/1/1/1/1/5/3/33
"Norwich's new Sainsbury's. Everything from Cornish pasties to French patisserie." newspaper advertisement proof
[c. 1989]Newspaper advertisement proof promoting the new Sainsbury's at Pound Lane, Norwich. The advert features Sainsbury's Cornish Pasties, French tartlets and gateaux (from the instore bakery), Sainsbury's...
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"Gift ideas for Mother's Day from Sainsbury's. (They might just save your skin)." newspaper advertisement proof
22 Mar 1990-23 Mar 1990Newspaper advertisement proof published on 22nd or 23rd March 1990 in The Sun, Daily Telegraph, Daily Mail, and Daily Express. Includes slogan "Not only good food costs less at Sainsbury's". Promotes...
SA/MARK/ADV/1/1/1/1/5/3/35
"Take a fresh look at Sainsbury's prices." newspaper advertisement proof
c. 1989Proof of 'provisions spring promotion advertisement'. Includes slogan "Good food costs less at Sainsbury's". Promotes reduced prices on pizza, meats, coleslaw and other products. Published in the Sun,...
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"Good food cost less at Sainsbury's." newspaper advertisement proof
[c. 1990]Newspaper advertisement proof. Advertises price promotions or reductions on various items.
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"Good food cost less at Sainsbury's." newspaper advertisement proof
[c. 1990]Newspaper advertisement proof. Advertises price promotions or reductions on various items.
SA/MARK/ADV/1/1/1/1/5/3/38
"When you buy in quantity at Sainsbury's the price falls." newspaper advertisement proof
Jun 1989Newspaper advertisement proof promoting Sainsbury's "Multibuy" discounts for customers, which had been enabled by the introduction of barcode scanning at Sainsbury's stores. Includes slogan...
SA/MARK/ADV/1/1/1/1/5/3/39
"Sainsbury's prices will make your face light up." newspaper advertisement proof
[1989]Newspaper advertisement proof. Includes "Not only good food costs less at Sainsbury's" slogan. Promotes Sainsbury's and Philips light bulbs, and BASF video tapes.
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