Sainsbury's corporate finance television commercial

Television commercial (60 seconds) in the form of an ‘infomercial’, with a presenter discussing Sainsbury’s financial results which had been announced that day including profit, productivity and profit sharing.

The commercial shows the presenter in a studio with a grey backdrop, with graphics showing financial statistics. It begins "Have you ever wondered why Good Food Costs Less at Sainsbury's year after year..." and ends with an him stating "If you want to know more about Sainsbury's performance, read about it in tomorrow's newspapers".