Television commercial promoting British Airways offer at Sainsbury's, Homebase and Savacentre. Customers who saved Sainsbury's receipts until the end of November 1993 could save up to 40% on British Airways flights abroad and 10% on their holiday. The advertisement depicts a female customer (played by Laura De Palma) water-skiing with a trolley. It was filmed at Saint Raphael, Nice, France on 23-24 August 1993 and at Pinewood Studios.
There are two versions of the advertisement, a 30 second version and 10 second version. It appears the advertisement was shown from 4 September 1993 for two weeks (see Special Communication Bulletin 347/93) until 20 September 1993. It was planned to show it across the network except for the Ulster, STV, Grampian and Border transmission areas on ITV, Channel 4, S4C, GMTV, UK Gold, BSkyB, Discovery and UK Living.
Advertising agency: Abbott Mead Vickers BBDO Ltd. Ident/clock numbers: AMV/SADS174/030 and AMV/SADS176/010. Director: Thomas Krygier. Producer: David Kerr. Production company: Tony Kaye Films Ltd.
Television and cinema advertising
"Deep Sea Shopping" television commercial
- Ref. No: SA/MARK/ADV/1/1/1/3/25
- Date: Sep 1993
- Level: File
- Extent: 1 file
- Access: Open
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