Television commercial (30 seconds) promoting the Official England Squad Medal Collection, only available from Sainsbury's. The promotion was part of a campaign relating to Sainsbury's sponsorship of the England football team in the World Cup - "Official England Supermarket". Promotional medals were available to collect in stores which depicted each of the members of the England team.
The commercial depicts a football manager. He appears to be on his mobile phone negotiating transfers of England football players Gascoigne, Shearer, and Beckham. It is then he is actually negotiating with his son to try and get medals to complete his Official England Squad Medal Collection. His son has a Paul Ince medal. The actual Paul Ince is in his office and is ignored by the manager who is busy on the phone trying to get the Ince medal.
Advertising agency: Abbott Mead Vickers BBDO Ltd
Television and cinema advertising
"Transfers" television commercial
- Ref. No: SA/MARK/ADV/1/1/1/3/40
- Date: [Apr 1998]
- Level: File
- Extent: 1 file
- Access: Open
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