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Television commercial (60 seconds) featuring a family sitting on a settee. The son talks in a monologue about the meals he and his father had while his mother was away. They had a nice meal bought from Sainsbury’s. A meal from his aunt was given to the dog after the aunt had left. His mother had returned home having given birth to his baby sister, and he and his father had to do the washing-up. Finishes with the endline “Good food (and washing up liquid) costs less at Sainsbury’s”.