"Wrong Bag", "Stood Up", "Dog's Dinner" and "Mamma Mia" television commercials
"Mamma Mia" television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/13/4
- Date: [1990]
- Level: File
- Extent: 1 file
- Access: Open
Television commercial (90 seconds) featuring a grandmother and granddaughter sitting on a settee. The grandmother from Italy talks in Italian and her granddaughter translates. She talks enthusiastically about the Italian food and wine available at Sainsbury’s. She emphasizes that she doesn’t drink too much wine. The one thing she says isn’t available in England which makes her sad is a nice Italian boy for her granddaughter. Finishes with the endline “Maria’s grandmother’s favourite Italian food costs less at your English Sainsbury’s”.
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