"Wholemeal Bread (Commuter)" television commercial, Sep-Nov 1990

Television commercial (10 seconds) for Sainsbury's Wholemeal Sliced Bread (39p).

The advertisement is one of a series of 10 second advertisements broadcast in September to November 1990 to promote various special offers. The advertisements are all on the theme of customers being able to afford a little 'extra' when they shop at Sainsbury's, with actors performing a brief sketch and hand-drawn backdrops to give a cartoon-like appearance. In this sketch is a businessman on a train with briefcase full of sandwiches.

The advert ends with the slogan "Good Food Costs Less at Sainsbury's". The advertisement appears to be one from the Autumn 1990 promotion which was broadcast in September 1990 (see Special Bulletin 289/90).