"4pt 1/2 fat milk (Egypt)" television commercial, Sep-Nov 1990

Television commercial (10 seconds) for Sainsbury's Half Fat Fresh Milk (down to 82p for 4 pints).

The advertisement is one of a series of 10 second advertisements broadcast in September to November 1990 to promote various special offers. The advertisements are all on the theme of customers being able to afford a little 'extra' when they shop at Sainsbury's, with actors performing a brief sketch and hand-drawn backdrops to give a cartoon-like appearance. In this sketch a woman fills her ancient Egyptian-style bath with milk - like in the stories about Cleopatra.

The advert ends with the slogan "Good Food Costs Less at Sainsbury's". The advertisement appears to be one from the Autumn 1990 promotion which was broadcast in the week commencing 15 October 1990 (see Special Bulletin 308/90).