Television commercial (20 seconds) promoting Sainsbury's wines including Sainsbury's Minervois at a price of £1.38 as part of the Discount '80 promotion. It refers to a Sunday newspaper article which stated that three Sainsbury's wines they reviewed were 'underpriced'.
The advert features footage showing bottles of various wine and voiceover by Tom Baker.
The advert ends with the slogan "Good wine costs less when it's Sainsbury's" and end caption "Sainsbury's".
Own brand products series of television commercials
Minervois television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/4/11
- Date: [1980]
- Level: File
- Extent: 1 file
- Access: Open
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