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Television commercial (30 seconds) promoting Sainsbury's Full Roast Instant Coffee at a price of 85p for 100 grams.

The advert features footage showing the coffee and packaging, and voiceover by Nigel Havers. He promotes the quality and price of the product - "you'll find nothing half-baked about Sainsbury's Full Roast...". He says it is "a coffee which is full, smooth and rich - but fortunately you don't have to be rich to enjoy it".

The advert ends with the slogan "Good food at good prices means Sainsbury's" and end caption "Sainsbury's".