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Television commercial (20 seconds) promoting Sainsbury's Custard Powder.

The advert features footage showing the packaging and the custard poured onto an apple pie, and voiceover by Tom Baker. He promotes the quality of the custard and says that they give 12 ounces of custard while others give only 11.

The advert ends with the slogan "Good food costs less when it's Sainsbury's" and end caption "Sainsbury's".