Television commercial (30 seconds) promoting Sainsbury's Sultanas.
The advert features footage showing the sultanas and a Christmas cake, and voiceover by Tom Baker. He explains why Sainsbury's sultanas are higher quality and says "because it's a Sainsbury's top grade Cape sultana, there's only one thing left to say - you can have your cake and eat it". A slightly different version of the advertisement is also included with the voiceover referring to an 'Australian sultana' rather than a 'Cape sultana'.
The advert ends with the slogan "Good food costs less when it's Sainsbury's" and end caption "Sainsbury's".
Own brand products series of television commercials
Sultana television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/4/17
- Date: [c. 1983]
- Level: File
- Extent: 1 file
- Access: Open
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