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Television commercial (20 seconds) promoting Sainsbury's mince (at a price of 99p per lb).

The advert features footage showing the mince and a meal being prepared with it, and voiceover by Nigel Havers. He promotes the quality, freshness and price of the product. He explains that "it's never on sale for more than a day, but at Sainsbury's price it rarely stays in the shop that long".

The advert ends with the slogan "Good food costs less when it's Sainsbury's" and end caption "Sainsbury's".