Red Label Tea television commercial

Television commercial (30 seconds) promoting Sainsbury's Red Label Tea.

The advert features footage showing two 'lovely' cups of tea, one from a well-known (unnamed) brand and Red Label, and voiceover by Tom Baker. He explains that the two teas "taste as good as each other, but at today's higher prices the well-known tea on the left costs around four to five pence more a packet than the tea on the right". He also states that Sainsbury's will maintain the price of 22p per packet till the end of the year "so you won't have to gulp it down".

The advert ends with the slogan "Good food costs less when it's Sainsbury's" and end caption "Sainsbury's".