Television commercial (30 seconds) promoting the quality of Sainsbury's beef. The commercial features voiceover by Nigel Havers and footage showing a joint of beef being prepared, cooked and carved. He begins "Before Sainsbury's beef gets your approval it has to get ours...".
Ends with slogan voiced by narrator "Good food costs less when it's Sainsbury's" and "Sainsbury's" caption.
Own brand products series of television commercials
Beef television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/4/7
- Date: [c. 1983]
- Level: File
- Extent: 1 file
- Access: Open
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