Television commercial (45 seconds) to launch the Sainsbury's Discount '78 price promotion.
The advertisement starts with presenter Michael Barratt (former presenter of the BBC news programme 'Nationwide') in a studio introducing the campaign "There's a happy new year ahead for all Sainsbury's shoppers..." and then shows a series of 'vox-pop' comments from customers in Sainsbury's stores. The customers state the types of things they buy and their thoughts about the campaign.
The advert ends with a "Get it straight from Sainsbury's" caption.
Television advertising (Discount campaign)
Discount 78 launch television commercial
- Ref. No: SA/MARK/ADV/1/1/2/6/3/1
- Date: 1978
- Level: File
- Extent: 1 file
- Access: Open
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