Television commercial (30 seconds) promoting the Sainsbury's Discount '79 price promotion.
The advertisement shows presenter Michael Barratt (who also presented the Discount '78 advertisements, and was a former presenter of the BBC's 'Nationwide' news programme) walking through a Sainsbury's store and describing the promotion "This time last year I told you about Sainsbury's Discount '78...this year Sainsbury's intend to do exactly the same...".
It ends with Barratt stating "Sainsbury's Discount '79. Good food will still cost less at Sainsbury's" and the Sainsbury's Discount '79 logo shown on sign above checkouts.
Television advertising (Discount campaign)
Discount '79 'Everyone's talking about Sainsbury's' television commercial
- Ref. No: SA/MARK/ADV/1/1/2/6/3/9
- Date: [1979]
- Level: File
- Extent: 1 file
- Access: Open
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