Discount '78 "Vignettes II" television commercial

Television commercial (30 seconds) promoting the Sainsbury's Discount '78 price promotion.

The commercial on the theme of 'Everyone's talking about Sainsbury's' shows a series of four very brief comedic sketches or vignettes on this theme of people talking about the promotion. The announcer and a graphic then show details of a discounted product.

1. Two men eating beans by campfire (one dressed as a Native American chief) - Sainsbury's Baked Beans 12p
2. Wealthy Arabian couple in a Sainsbury's store - Sainsbury's Instant Coffee refill 68p.
3. Reporter interviewing woman outside tube station - Sainsbury's Yogurt 8½p.
4. Officers and passengers from a ship on a lifeboat - McVitie's Milk Chocolate Home Wheat 23½p.

It ends with a graphic of the Sainsbury's Discount '78 logo and caption "Good food costs less at Sainsbury's". (Advertising agency?) reference JS/VTR/30/21.