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Advertisement using the slogan "Fresh food, fresh ideas" entitled "Sainsbury's The recipe for a perfect holiday". Advertisement includes four 'cut-out-and-keep' receipe cards entitled: 'All Day Breakfast', 'Out and About', 'Bar-B-Q' and 'Dinner for 2' respectively; and two map inserts: one of Devon highlighting stores in Newton Abbott, Torquay and Paignton, and one of Exeter highlighting the Exeter Central, Alphington Road and Pinhoe stores.

This advertisement was printed on the back page of the "Resort '99" publication, a visitor guide for the areas of Torbay, South Hams and Dartmoor in Devon.