Television and cinema commercials promoting the wide range of fresh products available at Sainsbury's ("10 kinds of egg.", "9 kinds of lettuce." etc.). "Take a fresh look at Sainsbury's." appears onscreen at start and "Fresh Food, Fresh Ideas." slogan appears onscreen at end.
There were three versions of this commercial: a 50 second television version, a 50 second cinema version, and a cut down 30 second television version. The 50 second TV version was broadcast from 14 May 1997 (ITV in most regions, Channel 4, and Channel 5). It was filmed at York Way Studios, London. The voiceover was by Ian McShane.
Advertising agency Abbott Mead Vickers BBDO. Ident/clock number AMV/SARC401/050 (50 second TV version), AMV/CSA/400/050 (cinema version), AMV/SARC403/030 (30 second TV version). Music 'I'm Putting All My Eggs...' performed by Louis Armstrong.
Television commercials
"Refresher Course" television and cinema commercials
- Ref. No: SA/MARK/ADV/1/1/4/3/1
- Date: 1997
- Level: File
- Extent: 1 file
- Access: Open
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